Bad franchises remain bad franchises because they make bad decisions. The
St. Louis Los Angeles Rams have proven that repeatedly. On Thursday they did it again by handing head coach Jeff Fisher a three-year contract extension shortly after his team looked horrendous in its opener against the San Francisco 49ers. The Rams are a terrible franchise from top to bottom and a move from St. Louis to Los Angeles hasn’t changed that.
Fisher is in his fifth year with the Rams and he year-by-year records in his first four seasons are as follows: 7-8-1, 7-9, 6-10 and 7-9. His teams have been downright awful and shown absolutely no improvement. Luckily for Fisher, he’s blessed with one of the NFL’s most clueless owners, Stan Kroenke, and an incompetent general manager in Les Snead. Either he’s got some serious dirt on both men, or they just don’t have any idea what makes a good football team. I’m leaning towards the latter.
There’s a certain NFL head coach who has a phrase to refer to something as bad as a contract extension for Jeff Fisher…what is it again?
Kroenke acted like a move across the country was the balm his franchise needed to get out of its 7-9/6-10 rut. No, what the team needs is a new owner, new front office and new head coach.
Competent ownership wouldn’t have allowed its general manager to trade six draft picks (two firsts, two seconds and two thirds) to move up to No. 1 and select a quarterback who “ideally” won’t play in his rookie season. If Goff was worth all of those picks, he should have been ready to step in and play at the NFL level. Instead, he’s couldn’t even win the backup job in camp. In his defense, Goff was beaten out by stellar NFL signal-callers Case Keenum and Sean Mannion for a starting spot. I mean, who could have expected the No. 1 pick in the NFL Draft to win that battle?
See that’s the thing, when you consistently make terrible decisions at work, it means you’re terrible at your job. You are what you consistently do. The Rams, from top to bottom, are terrible. The plight of the franchise had nothing to do with being in St. Louis. In fact, its best years came while in the “Gateway City.” No, the team has long been infected with the disease of incompetence thanks to it’s horribly toupee’d owner, Kroenke.
Moving to Los Angeles was not a real “culture change” for the Rams. It was a location change and nothing more. It was a superficial modification and nothing more.
A real shift in the organization won’t come until there are massive changes to the structure of the franchise. Until that happens, expect the Rams to continue to be the Rams. A team that looks like the worst squad in football this year and won’t even have a first-, or third-round pick in the 2017 NFL Draft to take advantage of a terrible season.
Enjoy having the NFL back, Los Angeles. You asked for the Rams and you got them. And they are exactly who they have always been.