Conan O’Brien revealed on his show Thursday night that he was a proud new co-owner of the UFC. O’Brien, a WME client, was among a group of athletes and celebrities who were offered an chance to invest in the UFC. O’Brien, along with Maria Sharapova, Tom Brady, Cam Newton, Serena Williams, and more all bought some UFC.
How much UFC? We will never know. This is how the UFC plans to continue to grow. Celebrity is the most important thing for the UFC. Conor McGregor and Ronda Rousey became celebrities and thus became the biggest names in the sport. CM Punk was a celebrity so he was allowed to fight in the UFC. These new owner celebrities will help promote the brand. It’s almost like the actual fights (which seem to take place every other day at this point) are completely unimportant.