VIDEO: ESPN Promoting Jim Harbaugh Like a Sitcom Star Makes Sense
By Kyle Koster
Love him or hate him, Michigan coach Jim Harbaugh is a character and must-see television. It was only a matter of time until he got his own Shoving Buddies-style pop-up ad.
ESPN is now promoting him like he’s network talent with a new sitcom. The inevitable arrived during the second quarter of Texas-Oklahoma State.
Honestly, I’m not even mad. You don’t sell the Top 10 matchup steak, you sell the sizzle. The Harbaugh Experience is much sexier than the Wisconsin Badgers’ stifling defense.