Bill Belichick is not one to expound at length during press conferences. So, if spiking a tablet on the sidelines was not evidence enough, the five-minute rant above is testament to the fact that he really does not like using tablets.
The NFL is still in the midst of a five-year $400 million marketing deal to promote the Microsoft Surface by making teams use them and television analysts desks have them on display.
Belichick did not mention the Surface by name, lamenting tablets in general. Though, attacking their utility and reliability is probably worse for Microsoft than Jay Cutler referring to them as “knockoff iPads.”
UPDATE: Microsoft released a statement in response to Belichick’s comment.
“We respect Coach Belichick’s decision, but stand behind the reliability of Surface. We continue to receive positive feedback on having Surface devices on the sidelines from coaches, players and team personnel across the league. In the instances where sideline issues are reported in NFL games, we work closely with the NFL to quickly address and resolve.”
The NFL released an additional statement.
“Microsoft is an integral, strategic partner of the NFL and implementing their technology on our sidelines has increased the efficiency and speed of collaboration between coaches and players to an all-time high. Within our complex environment, many factors can affect the performance of a particular technology either related to or outside of our partner’s solutions. We continue to work with all of our partners to ensure the best systems are in place to most effectively assist the clubs in the execution of their game plan.”