Kendrick Lamar performed at the Sports Illustrated Sportsperson of the Year Awards. LeBron James reminded us he is a huge fan of the rapper.
James, who won the award from Sports Illustrated, was presented the honor from legendary hip-hop superstar Jay Z. But King James, despite affiliation with the Roc Nation founder, was way more excited to see Lamar.
He knew every word to the song. He was also the only one dancing.
In late February, the Cleveland Cavaliers star tweeted at the founder of Lamar’s record label (Top Dawg Entertainment) that he needed more music from the Compton-born rapper.
Lamar had performed various untitled and unreleased songs on shows like The Colbert Report — watch it here.
James said that he needed those tracks recorded and produced on an album.
Two weeks later, the West Coast rapper released a surprise album called Untitled Unmastered on March 4.
In an interview with Complex, the album’s producer Sounwave said that LeBron deserves a lot of credit for the release.
“When you get somebody like LeBron asking for them, it’s like, ‘Alright, maybe it is bigger than we think it is.’ That’s when Top got on the phone asking me and K. Dot to pick out our favorite records.”
It was awesome to watch this whole project come full circle as LeBron enthusiastically rapped to “Untitled No. 7” about levitation last night.