Darren Rovell is one of the sports world’s least-liked personalities on Twitter and he showed why Sunday night. After Ezekiel Elliott celebrated a touchdown by jumping into an over-sized Salvation Army bucket, the company tweeted about the incident in an attempt to stir up donations:
Rovell took at shot at the organization for doing so:
And the Salvation Army had a swift response:
Nice work Salvation Army, that’s some good Twitter burning.