FS1 thought leader and avowed Dallas Cowboys fan Skip Bayless rebounded from his Jerry Jones-induced revulsion enough to watch Sunday night’s game against the Tampa Bay Buccaneers. He showcased a diligent work ethic by participating in a Facebook Live stream during the 26-20 victory. During the event, he showed why he’s at the top of his industry by finding time to like his own content in the comments section.
Now that is going the extra mile.
We live in a fractured world where not every consumer wants to sit at the fountain of Bayless takes and drink deeply. He’ll surely get a bit of blowback for this awkward Inception-style self-aggrandizing.
But, hey, sometimes the hustle goes too far. Let he who has not retweeted themselves or created a faux fan account to push content cast the first stone.
A dark reality of the media game is that sometimes the people, well, they don’t click. Sometimes the RTs and likes go dry. It’s in these harrowing times that a bit of manufactured praise from the inside can prove valuable.