— Turner Kucera (@Turner_Kucera17) November 27, 2017
Friendly fire during NFL games is nothing new. The passion runs particularly hot among Pittsburgh Steelers fans. Watch any episode of This Is Us and tell me I am wrong.
What is new and a somewhat exciting is the emergence of “dilly, dilly” being yelled in the background. Could this viral Bud Light campaign replace “Worldstar!” as the go-to exclamation when fists are being thrown?
Something to keep an eye on.