We briefly mentioned this yesterday in the comments section, but brace yourselves: Colin Cowherd is talking about blogs. Again. Almost two years after he knocked us off the grid for a few days - and was slapped on the wrist by the Ombudsman - Cowherd went on a bizarre 8-minute rant yesterday in which he took a shot at a former Deadspin editor, claimed all bloggers are “the same guy with the same voice,” noted that being “anti-establishment is overrated” and was a fountain of misinformation regarding how blogs are “bought.” Oh, and he did say he we “do a good job” and were “kind of sexy,” but that last line is probably only because he got a haircut right before the TV appearance, something we’ll remember to do the next time that happens - in 2011.

Starting at around the 17:55 mark (you’ll need ESPN Insider), Cowherd began his blog tangent after talking about how much he likes Curt Schilling’s site.

“Blogs used to feel so edgy. I’ve never seen anything lose their relevance faster than blogs. You can make fun of newspapers, but they lost their relevance over like 150 years. Blogs lost their relevance in an hour and a half. When they first came out they seemed edgy and exclusive. Now Fidel Castro has one, my mom has one, everybody’s got one … the problem with blogs is that they’re too easy to create. And when anyone can create one, it dilutes it.”

Sure.

“This whole anti-establishment blog thing was always funny to me. You know, these guys ‘I’m against the man, I’m anti establishment. Well, now they’re all owned by the establishment. Gawker media bought most of them.”

A Jack Clark-like whiff. To the best of our knowledge, Gawker doesn’t approach blogs that are already in circulation and say, “hey, we’ll buy you.” It goes the much-more cost-effective route of finding editors and writers for the blogs they want to publish (or it accepts pitches for blog ideas). Gawker has one sports blog. We don’t have exact numbers, but we don’t know many sports blogs that have been “bought.” Plenty of “partnerships” exist, though.

The bottom line with hating the man - it gives you street cred, but you end up hanging out with people who can’t pay the bills. Let me tell you something, bloggers, 400 thread-count sheets are better than a sleeping bag. Trust me on that. You want to be part of the establishment. Anti-establishment is overrated.

Some blog as a hobby in addition to their “real” job. Some have wives who have health benefits. Cowherd probably would be surprised to learn that some bloggers actually make a decent living.

These blogs … they’re like the high school goth chick who hates the high school QB because he’s the high school QB. The second he would ask her out (voice gets very high) ‘Oh my god! Why am I wearing black nail polish! I gotta shower this month! Oh my god!’ That’s blog guy.

Anyone?

[Pretends like he's on a phone call] ‘Hi, this is New Yorker magazine, would you like a job with actual benefits?’ [Pretending to be a blogger] ‘ABSOLUTELY! I’ll pay for my own cab!’ What’s the name of the guy from the big one … Will Leitch at Deadspin - ‘Hi, this is the New York Times, our magazine would like you to be an editor … ‘I’ll take the job!’ … ‘Uh, we haven’t finished our sales pitch …’ ‘I’ll take the job!’

Believe it’s New York magazine, but we’ll dance around this one.

In any business, if you’re any good, you’ll be embraced by the establishment, and they’ll drop money on you. This anti-establishment blog mantra is lame. You’re all bought by the establishment now. I’m all for emerging media, and i think that one that we knocked off, they they do a good job, The Big Lead.com - it’s lively, they do funny stories, it’s kind of sexy …

What an odd career path we chose, huh? From the establishment to the “anti-establishment.”

They all want to tell you they have a unique angle and approach. Do you know 99% of all bloggers are white, 18-34, from the northeast, liberal … they’re all the same guy! They’re all the same voice! Middle class or above, prep school, overwhelmingly white. You’re the same guy! If i put you in a room i couldn’t tell you apart. They just link back and forth to each other. To me it’s funny. They’re the goth chick. Trust me, when the QB asks you out, it will make your year.

He’s probably onto something here (although we don’t exactly fall into all of those categories), but the same could probably be said (though with a different age range) about newspaper columnists and sports talk radio hosts, no? Or CEOs? Or owners of professional sports teams? Or SI writers? Or Yahoo writers?

We’re never quite sure what that guy’s up to when he delves into the blog topic. Is this a ploy for bloggers to talk about him? Guess that’s mission accomplished.