College Sports: The University of Texas athletics program generated more revenue than any college in the nation during the 2007-08 school year. The remainder of the Top 10: Ohio State, Florida, Michigan, Wisconsin, Penn State, Auburn, Alabama, Tennessee, Oklahoma State. That’s four from the Big 10 and four from the SEC. We all know who wins that battle on the football field, though. In the classroom, it’s a different story. (Austin Biz Journals)