ESPN: “With an eye on starting ESPNNewYork.com, ESPN last week hired Bonnie Bernstein, who most recently has done studio and sideline work for the network, to write for the site and contribute to Michael Kay’s radio show that airs on ESPN’s 1050 AM in New York.” Really? Bonnie Bernstein is supposed to anchor ESPNNewYork.com? We’d have thought ESPN would have gone after a big-time NYC columnist to stir up interest in their new venture, not a former TV sideline reporter. [SBJ]