ESPN: Here’s an anonymous quote. Can you detect the fear? “Look around at the existing local Web sites. We knew that once we spent money on our site, we’d beat [local newspapers and radio stations]. But now that ESPN is looking at my market, things are different. ESPN does sports so well that if they come in and dominate, we might not get that audience back. We have to control the local audience.” Oh, and ESPNDallas.com goes live on Monday. Guess what else happens Monday? The Cowboys play on Monday Night Football. ESPN knows cross-promotion. [Sports Business Journal, Dallas Business Journal]