Sneaker Wars: “Marcus Jordan stuck to his guns and wore his father’s iconic Nike Air Jordans, a decision that has cost the University of Central Florida its six-year, $3 million exclusive contract with adidas … UCF officials reached an agreement with adidas regional representatives allowing Jordan to wear Nike shoes despite the school’s exclusive adidas contract. Higher-level adidas corporate officials later objected to Jordan being allowed to wear a competitor’s shoes. UCF stood by the promise it made to Jordan that he could wear his father’s shoes.” [Orlando Sentinel]