How much of a shocker is this? While Peter King is the name at SI everybody knows, Mike Silver long ago surpassed Dr. Z in terms of relevance, becoming the magazine’s No. 2 NFL writer by cozying up to Peyton Manning and writing Super Bowl cover stories.

Apparently, Silver has wanted out for quite some time – sources tell us that Silver was a finalist for the ESPN the Magazine/.com job that recently went to another SI scribe, Jeff Chadiha. While we haven’t seen Chadiha’s byline in the Magazine or on the .com much (granted, we haven’t been looking), we have seen him butting heads with Skip Clueless on 1st and 10 when we happen to tune into that show.

The real news here is the magnificent fall from grace for Sports Illustrated. The amount of talent the magazine has lost in the year and change alone could revamp an entire sports newspaper department: columnist Steve Rushin, Franz Lidz, Jeff MacGregor, Chadiha, and now Silver. Apparently the magazine’s inability (or lack of interest) in pushing a competitive web product has led many at the magazine to become disenfranchised, fearing that online destinations like Fox, Yahoo and Sportsline eventually will become more relevant (if they haven’t already).

Does this make anyone else wonder why SI.com would purchase something called Fan Nation for reportedly $23 million? The mistake here was that readers are attracted to a brand and writers they can related to … which is why SI should have been looking at buying blogs, not message boards.