Yes, we are aware of this. Our ‘comScore guy’ hasn’t responded to our inquiries, which either means he’s on vacation, dead, or pehraps hanging out with Elisha Cuthbert (hello!). Roll-ups have been the thing propelling ESPN to victory in recent months … but is Rivals such a monster that ESPN will have trouble recapturing the No. 1 spot from Yahoo?

You guys know what the next logical move is, right? After all the hires have been made, and the votes tallied: Let’s acquire blogs to put us over the hump!*

comScore: Yahoo Sports Bests ESPN in Aug. for Number of Unique Users (Media Week)

*Obviously, a joke.

[Update: Someone has suggested that this woman is the real reason Rivals is so huge. We cannot confirm or deny that statement.]