The Sun Bowl to the Super Bowl, a Polar Bear on the Beach and … Paradise Hotel? An Interview with ESPN’s Wayne Drehs
Media Interviews November 30th. 2007, 2:29pm
Here’s a nice way to end the month – getting inside the brain of ESPN general assignment writer Wayne Drehs. He’s the one who picked up on the heroic Claire Markwardt story while the rest of the media was twiddling its thumbs. He gets paid to travel the world and search for compelling sports stories, which is good work if you can get it. He’s had internships at the Omaha World-Herald and Dallas Morning News, and went to school in Iowa. We’re curious, though, if you can guess the columnist he’s talking about in the Randy Moss incident. Strangely, this man has never seen Friday Night Lights, but he is a fan of American Idol.
Q: One of the most envied jobs in journalism is that of a GA sports writer. Never have to be in the office, always jet-setting for cool and neat stories. How’d you land this coveted role?
I honestly lucked into it. When I graduated from Iowa in 2000, John Marvel, the former Editor in Chief at ESPN.com, was looking to add some young writers to his staff. He loved my clips and, despite the fact that the biggest event I had ever covered at that point was the Sun Bowl, said he wanted to send me to the Super Bowl. He gave me this big spiel about throwing me to the sharks to see if I would sink or swim. Lucky for me I never got rid of my floaties.
Q: Can you talk us through how a story meeting might go? Are you always on the looking for quirky stories, or are the editors the ones coming to you with them? Take us through the Claire Markwardt story. Is that something you saw and thought, ‘wow, there’s a neat story?’ Or are you being pitched story ideas by random folks, like your mom or your friends or publicists or agents?
I would say my story ideas are about 70-percent mine and 30-percent my editors. I know people think that we all gather in a boardroom in Bristol and talk about how we’re going to set the sports agenda, but it’s not like that at all. I’ll pitch ideas to my editors, they’ll pitch ideas to me and then we usually have a great dialogue about what we do and don’t want to tackle.
My ideas come from so many different places. Friends, colleagues, agents, publicists, newspapers, magazines and yes, blogs. For all the anti-blog journalists out there, folks who think blogs are ruining journalism, I start each morning with a bowl of cereal, a glass of orange juice and, after I read the Chicago Tribune sports section, a trip through the sports blogosphere. The Claire Markwardt video, for example, was something I saw on your site one morning. I emailed my editors, pitched them the idea of telling Claire’s story and two days later, it was the most-sent story on ESPN.com (on a day when Barry Bonds was indicted).
Q: You’ve had some pretty sweet trips for stories – Alaska, , Florida to hang with referees, California to chase Bonds, Germany for Dirk – does any stand out in particular? Why?
I had a great time in Germany during the World Cup. Rented a car, grabbed a GPS and drove the Autobahn between the different venues. But without question the answer is Alaska. Just the flight alone – from Newark to Seattle to Anchorage to Fairbanks to Prudhoe Bay then finally, some 16 hours after I originally departed, to Barrow.
Then you get there and it’s the beginning of August, it’s 30 degrees and it’s snowing. There’s no grass, no trees. Everything is just brown and gray. The hotel where I stayed asked you to take your shoes off at the front door. So every night, there would be this massive pile of muddy shoes at the door.
But the highlight had to be the night we saw a polar bear on the beach. Apparently only like 4 percent of all visitors to Barrow get to see a polar bear, so I was pretty lucky.
Q: Have you ever turned a story down on principle? If someone approached us now with an idea for an OJ Simpson story, we’d have to turn it down.
Not that I can remember. Usually, if there’s an idea that I don’t get or an assignment that for some reason I don’t click with, my editors are cool enough that I can discuss those issues with them. I’ll tell them I don’t get it, I don’t see it, whatever the issue might be and we’ll figure it out. I’m lucky – I have a very comfortable relationship with my editors. From what some of my friends in the business have told me, that’s not always the case.
Q: If you are a fan of Friday Night Lights, this question will be much easier to answer: Let’s say ESPN picks up the show from NBC. Do you think the cross-promotion would kill it? Someone jokingly said they could see Buddy Garrity in the Budweiser hot seat, and after laughing, we snarled because this kind of thing could happen. Would you tinker with the show?
Honestly, I’ve never seen the show so I have no idea how it would all work out. I will say that I miss Playmakers, though.
Q: The best writer-athlete spat you’ve seen or heard about is ______.
That’s a tough one for me. I mean, because I’ve never worked as a beat writer or focused on one sport for a lengthy period of time, I’m not always privy to these sorts of insider spat stories. I’ve seen photographers and writers slug it out in postgame interview scrums, but that’s honestly about it.
I guess one story comes to my mind: I covered a Saints – Vikings playoff game a few years back, a game the Vikings won. After the game, I walked into the Vikings locker room and there was Randy Moss, standing on top of a folding chair in front of his locker, screaming out the name of a Minnesota columnist who had picked against the Vikings. Randy was going on and on and on and wouldn’t give any interviews until said columnist showed up and took the heat from Randy. That was pretty entertaining, but again, I couldn’t tell you if that was some sort of long-running spat or just Randy being Randy.
Q: Got any theories on why bloggers often are at odds with ESPN?
Well, in my opinion, ESPN is on your computer at work, it’s on your television at home and it’s on your radio as you drive between work and home. Heck, it’s even waiting in your mailbox and buzzing on your cell phone. Like any big company, there are going to be people who like you and people who don’t. Some parents are going to name their firstborn “Espn,” and others are going to become nauseated by another mention of those four letters.
In the blog world, ripping on ESPN seems to move the needle. Our Ombudsman, Le Anne Schreiber, will tell you – there’s some things that we do well and some things we don’t. Bloggers seem to pounce on the don’t, which is what I think frustrates people, especially since so many of the perceptions about ESPN are completely false. We’re not a bunch of angry, evil people that, in between sending out massive company-wide memos, sit in conference rooms and try to plot ways to make the sports storytelling experience as miserable as possible.
And at the same time, blogs present this great service to sports fans and, at least for me, provide a fertile ground for all sorts of story ideas. The Emmy Award-winning story I did a few years ago about the Barrow Whalers, the first Arctic high school football team in America, was a story that came from a post I had read at The Wizard of Odds. A few years ago, before the blog explosion, I probably never would come across that post and never would have written that story.
So as much as bloggers might seem at odds with ESPN, we help each other as well. And one has to look no further than Buster Olney, Matt Mosley or Eric Karabell to see the effect the blog explosion has had at ESPN.com.
Q: What’s on your TIVO?
Let’s see …
- Super Bowl XLI: I grew up a Bears fan so I keep replaying Devin Hester’s kickoff return hoping that one of these times the Bears win. But Peyton Manning still manages to show up every time.
- Paradise Hotel finale: The greatest reality trash TV show of all time. A guilty pleasure.
- The Soprano’s finale: Clearly I can’t let go. I refuse to believe it’s actually over.
- The Office: Probably my favorite show on TV.
- Curb Your Enthusiasm: Probably my second favorite show. It’s prettttty good, pretty, pretty good.
- Amazing Race: Apparently there’s this entertaining show where teams of two race across the world for a million dollars. I just discovered it this year.
- E:60: I had a great experience working alongside Lisa Salters for the TV version of the Jason Ray E-Ticket and really believe E:60 has the potential to be the best show on ESPN.
Q: Last two books you’ve read, one non-sports, and one sports.
I’ve been thumbing through old favorites lately. Non-sports: Kitchen Confidential by Anthony Bourdain. The things that go on in and out of the kitchen blow me away. And sports-related: The Miracle of St. Anthony, by Adrian Wojnarowski. One of my all-time favorite sports books by one of my favorite writers.
Q: Some subjects probably aren’t down with the extensive features. There’s just nothing for them to gain. For instance … A-Rod, or Tom Brady, or perhaps Derek Jeter. Do you have an ultimate feature you’d like to pull off?
I have to confess – I have a story in mind, but I’m working on getting the access as we speak and wouldn’t want to jeopardize it. So I’m going to keep idea No. 1 tucked away for now. My second choice would be to write a profile of David Beckham. I know that’s been done, but I’d love to spend a weekend with Posh and Becks and really find out what they are like. Is she for real? Is he as down-to-earth as he sometimes seems in candid interviews? What are they like as parents? How do they live under that white-hot spotlight? I’d like to peel back the Hollywood façade as much as possible and see what’s really there.
Quick Hitters:
Q. Your favorite sports radio host to listen to. Tony Kornheiser
Q: The restaurant where you had your best meal. Candela in New York.
Q: Everyone would be surprised to know you like _____. American Idol.
Q: A journalist you enjoy reading who isn’t a national name. Wayne Coffey of The Daily News.
Q: If a movie were made about you ____ would play the lead role. Kevin Connolly.
19 Responses to “The Sun Bowl to the Super Bowl, a Polar Bear on the Beach and … Paradise Hotel? An Interview with ESPN’s Wayne Drehs”
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November 30th, 2007 at 2:47 pm
Is it lame that I got a little excited to see my Buddy Garrity in the Budweiser Hot Seat joke mentioned?
November 30th, 2007 at 2:54 pm
Nice interview, TBL.
When’s the Selena Roberts one coming?
November 30th, 2007 at 2:55 pm
Why would someone want to blow up Hillary? Wouldnt she do that herself?
November 30th, 2007 at 2:57 pm
If I can get my hands on a Selena Roberts email addy, I will gladly give it a shot.
November 30th, 2007 at 3:03 pm
Good work TBL – Love his work and his taste in resturants
November 30th, 2007 at 3:27 pm
TBL – I enjoy these occasional interviews with sportswriters. Nice work and keep them coming…
November 30th, 2007 at 3:29 pm
Top notch TBL.
November 30th, 2007 at 3:30 pm
Notice how he said ESPN isn’t EVIL, maybe some of the readers of the site could take note of that.
I personally get sick of reading how terrible ESPN is all the time, do they have their faults? Of course they do, but they aren’t as horrible as some people seem to believe.
November 30th, 2007 at 3:32 pm
The people who constantly harp about ESPN (ahem, Deadspin) are often more grating than a “Who’s Now?” segment.
November 30th, 2007 at 3:43 pm
For any of you who defend ESPN I dare you to tune in to a single episode of First Take. Today I got to view; Beano Cook damn near say one word of cohierent English, a segment called “LoRay” with Lomas Brown and Ray Buchanon telling us whether a team was Dr. Jeckyl or Mr. Hyde, which they screwed up so bad I had a hard time knowing exactly what they were trying to say, then a segment in which Schuab had Dana Jacobson hold up a bowl of chips like a trophy, then some guy who was yet another “fantasy expert” call the Saints early woes a “Whoooo ayyyy Yoooooahhhh” and I had no idea what the hell he was talking about. that was the single worst hour of television I have seen in quite a while.
So really ESPN does suck ass. This was however a great interview and I do enjoy these posts from journalist interviews.
November 30th, 2007 at 3:48 pm
i agree with the guy that E60 will be one of ESPN’s best shows
there inside reporting is top notch and they always stay with what is “hot” in the sports world
speaking of hot, anyone see the housewives marathon on bravo last night
the cougars were out in full effect, at least i can admit openly/ stupidly that the show should win an emmy
November 30th, 2007 at 3:48 pm
The biggest problem for ESPN is that some of their shows mirror some of the really bad debate shows on Fox News and CNN. These personalities that scream their opinions and refuse to listen to reason. This is the reason I hate most White Sox fans (in my experiences, don’t take offense if you are an exception to my rule) and I’m sure we have all run into people like this. Schrieber hit this on the head a couple of months ago back in the same article (I think) that she ripped Cowherd for shutting down TBL. Which, consequently, led me here in the first place.
By the way, how are you enjoying the traffic that Cowherd both intentionally and unintentionally threw your way?
November 30th, 2007 at 3:50 pm
Please do not slander the name of Beano Cook on this website. Hope we don’t have to ask again.
Thanks, mgmt.
November 30th, 2007 at 3:57 pm
Haha, I knew TBL wouldn’t be happy with the Beano Cook slander.
Then don’t watch First Take, and you can’t give me well I have to watch ESPN to see basketball, football, etc. because First Take doesn’t fall into any of those categories.
November 30th, 2007 at 4:15 pm
Finally, another person with some serious love for Paradise Hotel. I am not sure the dating-type reality show genre can ever top that one. It was vicious, salacious and outrageous. [cue Jackie Chiles].
November 30th, 2007 at 4:41 pm
Nice interview TBL. I read Wayne Dreh’s stuff in The Daily Iowan when I went to school at Iowa. I met him a few times and he seems to be a genuinely nice guy.
And yes, that Wojnarowski book is fucking brilliant.
December 1st, 2007 at 12:10 am
Wayne Dreh seems to be one of the better young writers out there. That piece he did on the Alaska high school football team a few years back is one of the best sports articles I’ve read in awhile. Really interesting stuff.
And the Jason Ray story he wrote was also very very good. I don’t know if he’s a great writer, or just really knows how to pick a good story. Probably a combination.
Plus, he likes Amazing Race so I give him a big thumbs up.
December 1st, 2007 at 5:50 am
I’m a pretty serious/smart sports fan, and I completely avoid ESPN sans a quick look at ESPNNEWS in the morning.
I, like a lot of people, do not enjoy their product simply because they insult the intelligence of their audience on a daily basis by showcasing below-average employees (Bayless, Emmitt, Jackson, Berman, Woody, Cowherd, Simmons, Stephen A., Kruk, ATH, Steve Phillips, Golic, Joe Morgan, Kornheiser, Scoop, etc., etc.).
Not only do these individuals most of the time not know what they’re talking about, but they consistently make themselves out to be bigger than the sports/game/match they are covering.
While TBL’s knowledge about certain sports is seriously lacking (baseball is the most glaring), they at least don’t make the entire blog about themselves. I don’t care about Vegas weekends, the days with the Big Red Machine, how you traded Kazmir, Boo-Yah, half-and-hour comedies, or nicknames.
Just give me the facts with common sense and insightful opinions.
December 1st, 2007 at 3:38 pm
another great job TBL. the one thing i like about wayne is that he’s an actual writer. wish TSG would take some writing lessons, and the rest of the ‘writers’ on espn.com as well.