If you come here on a regular basis, you know we’ve been tracking the sports media rather intently for a solid 18 months. If you’re a newbie, try searching for a journalist’s name on the right and chances are, we’ve written about them. Sure, we probably scrutinize ESPN and Sports Illustrated more than the others, but that’s because they’re the most powerful brands in sports media. That’s why, when incredibly wealthy Rick Reilly vacations like a rockstar while waiting for his June debut at ESPN, it is news. But what’s going on at Yahoo, Fox and Sportsline in the web war for eyeballs? You probably already know that Yahoo has established itself as more than just a fantasy destination, Fox Sports is matching them hire-for-hire, and CBS Sports (nee Sportsline) just overhauled its frontpage. Let’s probe further.

There’s no question each of the aforementioned sites have made quality hires. Unfortunately … there’s a recurring theme if you visit each website – there’s little or no diversity on the staffs or among the freelancers (unless you count former professional athletes, which is laughable). Based on visiting each of the three websites and looking at photos and reading bios:

* Yahoo Opinion and Analysis – 33 writers, and 30 of them are white males. Of the three minorities, two are former professional athletes.

* Sportsline Experts – 32 writers, and 26 of them are white males (one woman). Of the five minorities, two are former athletes/TV analysts.

* Fox Sports Hot Opinions – 42 writers, and 40 of them are white males (and six are former athletes and there’s one comic). There’s one minority and one female.

By our tally, that’s just five minority writers at three rapidly-expanding sports websites. This will make the boys in Bristol proud – just by looking at Page 2 and on their list of “bloggers,” we counted four minorities. Why are we harping on this subject? Richard Lapchick says it far more eloquently than we could.