We enjoy Doug Gottlieb’s effervescence when he’s calling college basketball games, and his studio insight usually is on point - think biting and authoritative, minus the Steve Phillips-like idiocy (mostly). But we were still floored to see a 1,600-word piece in USA Today on Gottlieb, plus three sidebars on Gottlieb’s favorite announcers, his family, and ESPN’s Tom Brennan. The hell?

We realize that many of ESPN’s on-air personalities have become “stars” and you could probably rattle off five college hoops announcers at the WWL before you could name the starting five at Stanford, Xavier, or half of the Top 25 teams.

But if the McPaper is giving that much love to Gottlieb, what’s next, a 2,000 word paean on the eloquence of Stacey Dales, with sidebars on the hair product choices of Rece Davis, and the kinship between Brent Musburger and Erin Andrews? We’re not sure whether to commend the ESPN PR staff for its continued success of placing stories in the largest circulation paper in the country, or ask USA Today to wake the hell up. McCarthy, come on, can’t you talk some sense into the sports editor over there?

ESPN personality Doug Gottlieb: Wired for candor (USA Today)