Typical Rick Reilly in his ESPN debut: Tugging at the heartstrings, funny without trying to hard (though he could have done better than the 1986 Yugo line), and his usual strong wordplay (it was surely the first time ‘dyspeptic’ ever appeared on the .com).

The obvious questions:
* Will he translate to the web? There were always rumors as to why he wasn’t pumped up more online at SI, and the only way to gauge that is through clicks (though ESPN would never reveal those).
* Will Bill Simmons stop stomping his foot long enough so that the two can co-exist? If he can get over the fact that Reilly’s going to be getting his on TV show, making insane money, and generating less web traffic, imagine the possibilities: Two of the most popular sports writers in their respective generations at the same location.
* Where, on the front page of ESPN, will Reilly get play? Front and center for every column? Higher on the right rail than Simmons?

Life of Reilly (ESPN)