Because the fifth season of Lost began shooting this week, but doesn’t begin airing until February: Evangeline Lilly … more on the bloggers at the conventions … “the U.S. consumer is the dumbest and most gullible in the industrialized world” … what are former Playmates up to? … this plane crash in Spain is terribly sad; moreso when you consider almost everyone was going on vacation … still don’t get why college freshman are getting free ipods … swimming in the streets - with alligators! …

Sun-Sentinel columnist Ethan Skolnick: “For instance, I do radio, TV, a blog, etc. Yet we have less access to teams, to get the information that makes us experts. So my fear is that we know less, and yet we are asked to provide more. That’s a troubling combination.” (City of Champs)

Barkley to have televised colonoscopy. (Sports Media Watch)

Syracuse is reacting weird to The Express. (Troy Nunes is an Absolute Magician)

Billy Wagner could be out for three weeks. (NY Daily News)

NFL Network announcers are critical of a poor Matt Cassell performance; Tom Brady responds. (Boston Herald)

Pretty cool column by Reilly on the Olympics. (ESPN the Mag)

Clothes and the table tennis player. (NY Times)

Michael Johnson continues to rave about Bolt’s Olympic exploits. (BBC)

Ravens fans who visit ESPN mysteriously voted Matt Stover the greatest player in franchise history. (Sparty and Friends)

No, Seinfeld cannot save Microsoft Vista. (WSJ)

Should a sex offender be playing high school football? (Sports Point)

Checking in on Mr. Rock, Paper, Scissors. (Red Sox Monster)

Kansas recruit, who remains academically ineligible is busted for maybe boozing and shooting a bb gun at a random woman. Imbecile. (LJ World)

Joe Horn is hard-up for a job, which makes one wonder why he’s blast the Falcons staff after getting cut. (WQAM)