The robust November numbers were slightly down across the board (no surprise, with the holidays and all), but there was some seasonal juggling in the Top 10. The NFL overtook Fox Sports for third place, CSTV took a hit due to rotten bowl games, the NBA received a nice bump, and baseball got a boost from the Mitchell Report. As always – comScore numbers are one of the many ways to determine how many people are visiting a particular website. You can also use google analytics, site meter, or half a dozen other choices (think newspaper and magazine circulation). We use comScore because we have been told comScore numbers are the ones most advertisers hold in the highest regard. As always, many thanks to our tipster who sends us these numbers each month. If you need to learn what a unique visitor is, read this.

1. Yahoo Sports, 21.6 million uniques (down from 24.1 million in November)
* Rivals jumped from 4.1 million in Nov. to 6 million in December, but we can’t tell if it’s a boon from the bowl games or recruiting.
2. ESPN, 20.6 million uniques (down from 22.1 million in November)
* More people visited the PBA website (119,000) than ours (113,000). Yes, our debut in comScore was a bust!
3. NFL Internet Group, 18.5 million uniques (up from 17.3 million in November)
* Surprisingly, more people visited the Cowboys website (1.5) than the Patriots (1.2). Dead last were the Jags (126,000).
4. Fox Sports, 17.1 million uniques (down from 17.4 million in November)
* Scout checked in at 1.9 million.
5. AOL Sports, 9.1 million uniques (down from 9.2 in November)

6. MLB.com, 6.2 million uniques (up from 5.9 million in November)

7. CBS Sports, 6.1 million uniques (same as November)

8. NBA Internet Group, 5.7 million uniques (up from 5.5 million in November)

9. CSTV (College Sports TV), 5.45 million uniques (down from 8.3 million in November)
* Guess nobody cared about the Heisman – only 115,000 visited the site.
10. Sports Illustrated Sites, 5.44 million uniques (down from 6.0 million in November)

Extras: Small dip for No. 14 NHL, from 2.8 million uniques in November to 2.7 in December … first time we’ve seen this: Walmart Sports, 2 million uniques. There was no URL listed, but it finished ahead of NASCAR (1.7).