Are NBC executives soiling themselves right now? The Olympics are on the horizon, yet interest seems to be tepid at best. We care about the hoops team, but only have a passing interest in ping pong, badminton, boxing and track and field.

Here’s the problem – we’re not even certain why the Olympics seem less relevant now than they did 20 years ago, when Ben Johnson, Flo Jo and Lougainis cleaned up, and Roy Jones Jr. got robbed of gold. Are we going to blame this on cable TV, the internet and a proliferation of video games, too? The impending Presidential Election? Wouldn’t it be much easier to just pin blame on ESPN and call it a day? (Thankfully, the Olympics do not coincide with Shark Week.)

Oh, shoot. We almost forgot beach volleyball.