Just when you thought the Brewers had put the colonoscopy debacle of 2007 behind them … this happens. Outside the box thinking, or increasingly lame? Intern Bill is on the case.

Apparently the city of Milwaukee is going to put up a statue of “the Fonz,” the fictional character and star of the ’60’s hit TV show “Happy Days.€ Never ones to avoid kitschy, oftentimes ludicrous promotions to bring in fans, the Brewers are naturally involved.

The day-long celebration will conclude when Henry and his cast colleagues are honored at a pre-game ceremony at Miller Park prior to the Brewers-Astros game. The cast will throw out the first ball and Anson Williams, who portrayed “Potsie” on the show[,] will sing the National Anthem. A commemorative bronze the Fonz baseball card will be given to every fan that attends the game.

We understand why Brewers fans would love “Happy Days.€ When the show was running, it marked the only time in American history when the city of Milwaukee was actually considered cool. [Ed. Wrong! What about this show? And the time the Bucks and Alvin Robertson and Jack Sikma ... oh, nevermind. Carry on.] Isn’t it a little silly, though? You would never see the Red Sox doing a “Cheers” night, or the Indians doing a “Drew Carey Show” night. The worst part about all this is that this isn’t even the most embarrassing or shameless promotion the Brewers have ever done. This is the team that had free rectal exam night. This is the team that involved itself with a movie (Mr. 3000) whose entire premise was that the Brewers were terrible.

What’s next?

- The watch Mike Cameron strike out night? (also known as “every night”)
- The Ben Sheets right arm flying into the stands souvenir night?
- The Corey Hart sunglasses at night, night?

For the first time in possibly forever, the Brewers have a reasonable chance to make the playoffs and win the World Series. So enough already with the lame promotions. The Brewers are a major league franchise, they should start acting like one. Maybe after the bad promos stop, fans everywhere will start to consider the Brew Crew more than a funny punch line to a long national joke.