It’s the Game, Stupid: Ratings reports show that for the “big” announce team swap on ESPN — featuring the NBA crew calling Duke/Davidson and the college boys broadcasting the Heat/Nuggets — Dick Vitale didn’t make a damn bit of difference. In fact, his lone NBA game brought in 1.5 million viewers compared to the 1.7 million ESPN has averaged each NBA telecast. The following Wednesday, the Lakers/Spurs drew 2 million. And so, ESPN, we say to you … your employees aren’t stars, characters or the reason people tune in (despite what Berman says every year at the Christmas party). No one cares about your crappy personalities still under the impression it’s 1993. [Sports Media Watch]