We hear Bill Simmons chats are wildly popular, but we’ve only read one. It was the time he mentioned us following the Jason Whitlock incident, and our traffic quickly spiked, and we wondered where the heck it was coming from. But if he’s going get in these little digs at the company he works for, then we probably should start paying closer attention to them:

Kevin (Chappaqua, NY): Bill, with the Mike and the Maddog show no longer on the airways and the classic radio 1, 2 combo having gone their separate ways, What do you think there interactions will be at their first Super Bowl apart? I’m sure they will be fighting for guests, giving evil snickers and stares across radio row, while Mike sips on his Diet Coke and Dog fidgets uncontrollably in his chair. My question though is if you were asked to go on both shows and only had time for one, who you going with?

Bill Simmons: I would go on Mike’s show. There’s a 85% chance that Dog has never read a single thing I’ve written. Mike and I have a love-hate relationship (mostly love) but at least he reads me… the last time I was on, they grabbed me on Media Row and I was sick… I want a second chance… sadly it can never happen because I am not allowed to go on non-ESPN shows … even though the show that goes against Mike’s (Michael Kay) has never asked me to come on. Yup, this is my company.

Say what you will about Simmons … but we always find these type of barbs enjoyable.

Bill Simmons Super Bowl Chat (ESPN)