The Lions Choose Rebranding Over Rebuilding
NFL, Wardrobe Malfunction March 11th. 2009, 1:15pm
Recovering from an unprecedented 0-16 record, the Detroit Lions apparently have discovered their reformation secret, rebranding.
The Lions signed a new marketing deal.  Free agent signee Grady Jackson accidentally mentioned “the new colors.€Â The Lions’ store has an insane sale on jerseys. Just $10 for a replica Jon Kitna jersey! Prudent top-ten pick Ernie Sims starting at just $20!
These factors have incited speculation the Lions will unveil new uniforms and a new logo for the 2009 season.
Fans will hope the Lions dump the Honolulu Blue for the tasteful simplicity of the team’s Thanksgiving Day throwbacks. Since this is the same front office that sullied tradition with hideous Millen-inspired black jerseys to give the Lions an edge, no one should be optimistic.
This twitter is ominous. Variations of the prone lion logo joke have been ubiquitous.
Daunte Culpepper remains number one on the depth chart.
28 Responses to “The Lions Choose Rebranding Over Rebuilding”
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March 11th, 2009 at 1:21 PM
I hope they get rid of the black outline everywhere. It looked better before. Kick it old school. Not Thanksgiving Day-unis old school, but keep it simple.
March 11th, 2009 at 1:23 PM
Shouldn’t they be making jokes about the supine lion logo instead of a prone lion logo
\highly doubts anyone cares
March 11th, 2009 at 1:23 PM
And I still don’t understand what Twitter is.
March 11th, 2009 at 1:25 PM
I’d an outline of one lion humping another a la the Discovery Channel.
March 11th, 2009 at 1:28 PM
Excellent. Now they can go 0-16 in two different unis. That will be a record that will never be matched.
March 11th, 2009 at 1:31 PM
Perhaps they will cross-brand with the MLB team?
March 11th, 2009 at 1:38 PM
i didnt think the “Millen-inspired black jerseys” were that bad
March 11th, 2009 at 1:42 PM
I hope they take into account what would look good in Los Angeles.
March 11th, 2009 at 1:42 PM
The Lions blow. They have blown. They will continue to blow. But, they are one of the original franchises. They’ve been around since the 30s. Their uniform is iconic. The silver in the Raiders colors comes from the Lions. Would the Packers wear black jerseys? The Giants? The Bears? The Vikings? The Browns? It’s ridiculous.
March 11th, 2009 at 1:44 PM
It’s a liger. It’s a cross between a lion and a tiger. It’s pretty much my favorite animal ever.
March 11th, 2009 at 1:55 PM
Never gonna happen, Fluffy. As bad as they are, they were still selling out in the first few games this year. If Schwartz puts up a 6-10 next year, everyone will be back.
March 11th, 2009 at 2:01 PM
Duffy, what would you rate the current unis? 9.8?
/i kid because i love
March 11th, 2009 at 2:04 PM
I’m with duffy, love the Lions unis, really loved the solid blue throwback ones. I still miss Barry.
http://sidelionreport.com/wp-content/uploads/2008/05/barry-in-throwbacks-detroit-free-press-picture.jpg
March 11th, 2009 at 2:07 PM
@tkmsu – Take a long look at F150 sales.
//shitty
March 11th, 2009 at 2:08 PM
Seriously, I love the Lions.
March 11th, 2009 at 2:12 PM
Changing the Lion uniforms and logo might be worse than drafting WR’s at #1 for multiple years in a row (I lost track… was it 8?). The Lions are Honolulu Blue and Silver with the roaring Lion on the helmet. That is who they are (not who we thought they were).
Maybe they’ll change to Maize and Blue and add wings to the helmets in order to glean success from the college team down the road… oops…
March 11th, 2009 at 2:12 PM
Agreed, I hate that shit.
March 11th, 2009 at 2:17 PM
I did. They’re on the rise.
http://www.washingtontimes.com/news/2009/feb/20/ford-f-150-sales-rising/
March 11th, 2009 at 2:22 PM
That is who they are (not who we thought they were)
was that supposed to be funny? dont lose your day job Wally
March 11th, 2009 at 2:27 PM
That being the case tkmsu at least state inspectors will still have plenty of vehicles to fail for rust holes.
Thx for the correction.
March 11th, 2009 at 2:35 PM
I personally liked this part better… But thanks for the review. Always nice to know that I have fans…
March 11th, 2009 at 2:35 PM
Not this Lions fan…
March 11th, 2009 at 2:37 PM
C’mon now, Fluffy. When was the last time you purchased a vehicle? 1981? Very unlikely that an F-150 pruchased today will have any problems with “rust holes” in the vehicle’s lifetime. Why the vitrol for the U.S. auto industry? Despite what TBL will have you believe, you, and everyone else in this country, want (actually, need) the auto industry to thrive.
March 11th, 2009 at 2:50 PM
This perception is part of the reason the US auto industry has been struggling. They’ve been making good cars for about a decade now, but the American consumer refuses to take notice.
March 11th, 2009 at 3:04 PM
Love ya, guys.
March 11th, 2009 at 3:06 PM
that’s true, but we’d also like to see some quality vehicles and auto companies not run into the ground by bad execs. (see GM, Chrysler Group having identical models competing against themselves in their own line ups.) if they are getting bailed out, we deserve competant leaders in that industry we’re paying for.
back to the topic at hand…
maybe they can just give all their players Barry Sanders jersey’s and hope something happens.
March 11th, 2009 at 3:25 PM
The “bailout” you refer to were actually loans that were made to GM and Chrysler, similar to the loans that the goverenment made to Chrysler in the early 80’s. Those were repaid, with interest, to the taxpayers.
I agree that better decisions need to now be made. Unfortunately, the current management is saddled with problems that aren’t entirely the fault of the companies. For example, many moons ago, the federal government basically forced General Motors to start its pension/health care program so that the government wouldn’t have to provide these benefits. It is these pension and health care costs that make it difficult for the Big 3 to compete against Asian automakers who don’t have the retirees that the Big 3 do. Couple this with years of the UAW making ridiculous demands, and the credit market disappearing due to mismanaged financial institutions, and viola.
March 11th, 2009 at 3:32 PM
Frank Viola? Decent pitcher, better perm.