bill-simmons-ego-out-of-controlBill Simmons: We get it, Bill – you’re atop the NYT bestseller list, adult film stars love you, the NYT profiled you, you live in a mansion … yes, you’re bigger than Rick Reilly, and you sit atop the prestigious sportswriter mountain. But are these radio jabs really necessary? As big a deal as you are in Boston, must you drag arbitron ratings into this? Reign that ego in a bit, big guy. [Simmons; Ed. See here for "mansion."]