Mark McGwire’s Media Blitz: We’ll get to reaction in a bit, but first, here’s how McGwire came up with his big reveal. After seeing Alex Rodriguez botch his steroids “apology” last February, and watching as Roger Clemens and Barry Bonds continued their silly denials, Ari Fleischer’s PR team planned a rollout for McGwire: He’d start with the AP and talk to a couple ESPN reporters over the phone, the St. Louis media, and the NY Times. His first TV interview was with Bob Costas at the MLB Network – it should be noted that “Costas is represented by IMG, which owns half of Fleischer’s company.” And here’s a dig at ESPN, or perhaps Peter Gammons: “An interview with ESPN is to be scheduled, but because it’s not exclusive, its thunder will be muted … McGwire wanted to be interviewed at length by a smart interrogator.” [NYT]