Cuban on Google News: “When that newspaper allows itself to be included in Google News it becomes a de facto endorsement of Google News as an acceptable and probably preferable “discovery destination” . The branding message to the consumer is “I dont need to go to the newspaper homepage. Everything the newspaper has  is referenced  here in Google News. So if there is something of interest to me from the local paper, Google News will send me to their site.  I don’t need to go to both sites any longer. I can just go to Google News…As a newspaper or other information source, you can never discount  the very real possibility that Google starts becoming a content creator. Why couldn’t they hire reporters ? Why couldn’t they give their content priority over all others ? More importantly, why wouldn’t they ?” (blogmaverick)