Super Bowl Ratings: The Super Bowl between Indy and New Orleans – not exactly primo TV markets – was the most-watched show in TV history, knocking the M*A*S*H series finale from the top spot. (Fun fact: Never seen more than eight seconds of M*A*S*H. Still, the number of people who watched that episode in 1983 is staggering for a number of factors.) An estimated 106.5 million people watched the Saints beat the Colts (last year’s number for Pittsburgh-Arizona: 99 million). The NFL has done a tremendous job creating hype for this game – it is now an ‘event’ with two weeks of build-up and endless hype about the commercials. The snowstorm in the northeast helped. Next year, the game goes to FOX. [Wash Post]