Sports Online Web Traffic For April 2011
Media Gossip/Musings May 18th. 2011, 4:10pm
Which internet sports websites are trafficked most? Presented below are the comScore numbers for the top online sports properties for April 2011. One thing to remember with these numbers – comScore is considered by many to be the leading third party source for online traffic. We’ll try to post these numbers every month. The top five in April: 1) Yahoo! Sports, 2) ESPN, 3) Fox Sports.com on MSN, 4) Turner-SI Digital, 5) Big Lead Sports by FSV. Follow the jump for the remainder of the list.
| Top Online Sports Properties for April 2011 | Unique Users (000s) | |
| 1. | Yahoo! Sports | 45,916 |
| 2. | ESPN | 40,318 |
| 3. | FoxSports.com on MSN | 27,507 |
| 4. | Turner-SI Digital | 26,071 |
| 5. | Big Lead Sports by FSV | 16,940 |
| 6. | CBS Sports | 14,449 |
| 7. | NFL Internet Group | 10,240 |
| 8. | MLB.COM | 10,231 |
| 9. | NBC Sports | 8,892 |
| 10. | BLEACHERREPORT.COM | 8,712 |
| 11. | USA Today Sports Media Group | 8,284 |
| 12. | Sporting News On AOL | 7,237 |
| 13. | SB Nation | 7,038 |
| 14. | NHL Network | 6,407 |
| 15. | STACK Media | 6,124 |
Source: comScore Media Metrix
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101 Responses to “Sports Online Web Traffic For April 2011”
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May 18th, 2011 at 4:12 PM
#humblebrag
May 18th, 2011 at 4:14 PM
Never heard of it.
I swear 95% of yahoo traffic is just from Scout.com, because their national writers are terrible. I refuse to believe people read them.
May 18th, 2011 at 4:15 PM
*meant Rivals, not Scout
May 18th, 2011 at 4:16 PM
Seconded.
I’m always astounded by Yahoo’s numbers when ComScore figures are cited.
May 18th, 2011 at 4:17 PM
Yahoo’s sports blogs are pretty damn good.
May 18th, 2011 at 4:17 PM
No Deadspin? What exactly are these numbers? Or has Deadspin really fallen off that much?
May 18th, 2011 at 4:17 PM
I’m assuming this includes all the subdomains of every site associated with a network. I’m only asking because Bleacher Report should be included in CBS’ traffic numbers.
May 18th, 2011 at 4:18 PM
Absolutely. ‘Duk and Wysh know what’s up over there.
May 18th, 2011 at 4:18 PM
Congratulations on the top 5
May 18th, 2011 at 4:19 PM
That’s what I read predominantly. They have some decent highlight packages too.
May 18th, 2011 at 4:21 PM
Would love to see a breakdown by subdomain if your source has them, too. Curious how much of NBC’s is driven by PFT. I read some of the Hardball Talk stuff but Pro-Hockey Talk is not very good.
May 18th, 2011 at 4:22 PM
I’ll read Puck Daddy, because I think what he does with his hockey coverage is kind of unique (especially compared to ESPN), but otherwise, I think Yahoo is just meh.
May 18th, 2011 at 4:24 PM
This is a good question…..does Deadspin NOT fall under the category of sports blogs or is there some other catch all category that they fall into?
May 18th, 2011 at 4:24 PM
They probably get a huge bump from people who go there regularly and click on front page articles. Not to mention fantasy stuff.
May 18th, 2011 at 4:25 PM
I’m assuming that BLS is this site and all the ones linked on the side (which could be wrong)…if Deadspin is an independent entity it would make sense that they wouldn’t be as high
That or people finally got some sense and stopped giving that asshat pageviews
May 18th, 2011 at 4:25 PM
Just a guess, but Yahoo’s fantasy sports probably draw a lot of traffic to the site.
May 18th, 2011 at 4:25 PM
How much of Yahoo’s traffic is coming from fantasy baseball and all of the blog posts that get generated around that. It’s got to be huge.
Congrats!
(can’t believe Hernia isn’t top 10).
May 18th, 2011 at 4:26 PM
I’m astounded that many people go to bleacher report.
May 18th, 2011 at 4:27 PM
I’ll read Puck Daddy,
Please don’t give Bourne clicks. I beg you.
May 18th, 2011 at 4:28 PM
They fall under the Gawker network. Gawker’s numbers are hard to determine because there’s a bunch of sites that fall under them.
I haven’t been in the traffic monitoring business in a while, but the way it was when I used comScore and MediaMetrix (comScore product) was that the UVs that are measured by the service are direct hits to your domain. For example, the company I worked for was part of MSN’s network and on our traffic numbers it didn’t show the people that were using our service on MSN’s platform but rather the people can typed in our website straight into the URL.
If they access you through a subdomain, then it alters the numbers. I’m not sure what “Big Lead Sports by FSV” qualifies as. It could be bigleadsports.com, thebiglead.com or it could include all of those leads you see on the sidebar and everyone that is registered as an FSV site.
May 18th, 2011 at 4:28 PM
That or people finally got some sense and stopped giving that asshat pageviews
I hope so… but I have a hard time believing that something called “Stack Media” outdraws something like DS. I’ve never heard of Stack Media, then again, I live in the South, and we just got electricity last week.
May 18th, 2011 at 4:28 PM
Where’s the NBA?
May 18th, 2011 at 4:29 PM
Justin Bourne comes off like a meat head who recently learned to write and read.
May 18th, 2011 at 4:29 PM
I am surprised we can comment on a sponsored post.
May 18th, 2011 at 4:30 PM
Just a guess, but Yahoo’s fantasy sports probably draw a lot of traffic to the site.
Just like teh TBL Commenter NFL Draft
May 18th, 2011 at 4:30 PM
It’s a very incestual site. Most of the people that read BR are BR writers themselves. They get a lot of traffic via e-mail blasts to their writers and contributors.
They’re also incredibly SEO friendly. You can thank CBS for that. When you have much content because it’s user generated, you get a lot of hits. They show up in Google News even.
May 18th, 2011 at 4:30 PM
You run Google-Analytics and Sitemeter, how do the Comscore numbers compare? I’ve seen wildly different counts from different services as well as significant discrepancies from log analyzers.
May 18th, 2011 at 4:30 PM
This x infinity.
May 18th, 2011 at 4:31 PM
I’m starting to be a little ashamed that I’m in the same fan base as Lambert. His writing has no grey area. You either love the post or you absolutely hate it.
May 18th, 2011 at 4:31 PM
Justin Bourne comes off like a meat head who recently learned to write and read.
Clearly you’ve read some of his work. Stop it.
May 18th, 2011 at 4:31 PM
You run Google-Analytics and Sitemeter, how do the Comscore numbers compare? I’ve seen wildly different counts from different services as well as significant discrepancies from log analyzers.
You are a neo-maxi-zoom-dweebie
May 18th, 2011 at 4:33 PM
I found a link that said Deadspin gets 1.9 million views a month so it makes sense that these numbers are pulling all related sites with it. I knid of what to see numbers for singular sites but I don’t know how feasible that is. This from the TBL “about us” section.
““Big Lead Sports” is a leading online sports property, owned and operated by Fantasy Sports Ventures, Inc. (FSV). The company reaches more than 15 million unique users per month via its owned and affiliated web sites, including The Big Lead, HoopsHype, HoopsWorld, KFFL, The Huddle, BaseballHQ, and many others”
May 18th, 2011 at 4:33 PM
nice to know only the best of the best of the best comment here while everyone else reads our witty/snide/snarky remarks at work.
May 18th, 2011 at 4:33 PM
I shake my head when people I know try to pass along sports news by linking to a Bleacher Report article. Seems like most casual sports fans don’t realize where the content on that site comes from.
May 18th, 2011 at 4:34 PM
I kinda wish Dmitry Chesnokov would contribute to PD more. I’m starting to follow the Russian leagues a little more just for prospects and such.
May 18th, 2011 at 4:34 PM
Meant Deadspin gets 1.9 million unique visitors per month.
May 18th, 2011 at 4:34 PM
I believe you meant “baller.”
May 18th, 2011 at 4:34 PM
intelectually stimulating conversations are soon to follow, no?
May 18th, 2011 at 4:34 PM
/Waves at miz’s friend
May 18th, 2011 at 4:35 PM
Yahoo is definitely fantasy sports-related.
/Has used Yahoo for over a decade now for fantasy
May 18th, 2011 at 4:35 PM
I know Philly.com links to Bleacher Report stuff. If you don’t know what you’re clicking on or you are not paying attention (i.e.–if you don’t read things like headings and titles), it’s kind of indistinguishable from some of the other content.
May 18th, 2011 at 4:35 PM
+1 indentured servant
May 18th, 2011 at 4:36 PM
intelectually stimulating conversations are soon to follow, no?
just as soon as we get cordless telephones.
May 18th, 2011 at 4:36 PM
nothing throws out credibility faster than someone saying “Well I read it on bleacher report…”
May 18th, 2011 at 4:36 PM
I’m pretty sure that traffic figure includes all Big Lead Sports/FSV properties in terms of unique visitors, and not just this site.
May 18th, 2011 at 4:37 PM
We’ll be looking forward to that monthly post.
/said no one
May 18th, 2011 at 4:37 PM
/puts down banjo
//whatcha’ll talking bout?
May 18th, 2011 at 4:37 PM
These numbers are obviously crap. If I’ve learned anything on this site it’s that the MLB is dying and that the NBA is what all the cool young hip folk on the internet are buzzing/what’s nowing/needle moving about.
May 18th, 2011 at 4:37 PM
The Coke of traffic numbers if you ask me… so easy to read their layouts and they categorize things based on subdomain. If you get the version that is paid instead of free, it’s incredible the information you can get about your website.
Back when I was using it for my own blog, it was amazing that you could see the site the person was on before they came to yours, how much time they spent on each page, and where they went after.
Metrix and comScore are more useful for business purposes. We were able to figure out that the best time to advertise for a RN opening in New York City was 1:25 pm on a Tuesday afternoon. The amount of data available on the internet is mind bottling.
May 18th, 2011 at 4:39 PM
According to Deadspin’s advertising page, it gets one million visitors a month.
May 18th, 2011 at 4:39 PM
The amount of data available on the internet is mind bottling.
You don’t say?
/boggles the mind
May 18th, 2011 at 4:40 PM
Yahoo Sports gets traffic because of the people that use the search engine and the overall portal….so they have an advantage that ESPN and CBS do not have. Fox gets traffic from MSN (which they pay dearly for), so that inflates their numbers. ESPN is still king of the category.
May 18th, 2011 at 4:40 PM
Mind bottling is a meme ’round these parts, son.
/spits
May 18th, 2011 at 4:40 PM
damn. TBL top 5.
May 18th, 2011 at 4:41 PM
Curious how much that partnership does actually cost them.
May 18th, 2011 at 4:41 PM
Mind bottling is a meme ’round these parts, son.
/spits
oh.
/sad trombone
//quietly slinks out of the room
May 18th, 2011 at 4:42 PM
i’ve seen more cohesive page layouts in ESPN the magazine
May 18th, 2011 at 4:43 PM
Damn TBL, that’s gettin’ it there. Especially since there are only, what, a 100-200 repeat commenters? More/less?
May 18th, 2011 at 4:44 PM
I’d like to think we all can say we hand a hand in the making of TBL.
/Checks mailbox for check
//No check.
///Clicks to youporn
May 18th, 2011 at 4:44 PM
We’ll be looking forward to that monthly post.
/said no one
These posts aren’t for you, the regular commenter. They attract unique visitors who we would otherwise not get to the site, who are looking for posts on unique visitors.
May 18th, 2011 at 4:44 PM
We’ll be looking forward to that monthly post.
/said no one
+1
May 18th, 2011 at 4:45 PM
Oh, so scratch out 35 from the total for Wei Under Par.
May 18th, 2011 at 4:46 PM
it’d be nice if 3+ years commenting got you a TBL t-shirt, but we’d probably have to respond to a craigslist add and get robbed by deadspin editors when we show up to collect.
May 18th, 2011 at 4:46 PM
I think TBL once said there were 10,000 registered commenters.
I think your 100-200 number is probably a good guess as to commenters who comment at least occasionally.
May 18th, 2011 at 4:47 PM
The regular commenters drink too much Saranac anyway.
May 18th, 2011 at 4:47 PM
/jumps up and down
//waves road flares
///hair catches on fire
////all of it
May 18th, 2011 at 4:47 PM
It has as much to do with the portal (someone clicking on a sports story from the homepage) than it does fantasy sports.
May 18th, 2011 at 4:47 PM
Yikes. Glad they don’t comment.
May 18th, 2011 at 4:48 PM
there was another sponsored post that allowed comments, I think it was for fantasy baseball. If only Chicken Legs and Guns for Arms had open comments.
May 18th, 2011 at 4:48 PM
You’ll be the first one to get the mobile app. Happy now?
May 18th, 2011 at 4:49 PM
7,500 of those Bleacher Report uniques are probably all BR contributors. It would be like Blogger counting uniques every time somebody with an account logs into their blog.
May 18th, 2011 at 4:49 PM
ALL RIGHT! WAY TO GO JASON!
May 18th, 2011 at 4:51 PM
WTF I went to stack.com expecting to see large bodacious ta ta’s.
May 18th, 2011 at 4:51 PM
Purely a function of SEO gaming.
May 18th, 2011 at 4:51 PM
Now that would be a fire you could see from space
May 18th, 2011 at 4:52 PM
7,500 of those Bleacher Report uniques are probably all BR contributors. It would be like Blogger counting uniques every time somebody with an account logs into their blog.
That’s 7 million. I’m guessing half of them are unique visitors like I’m a UV to BR. Runs Google Search late at night, inadvertently clicks article, realizes its BR, closes tab.
May 18th, 2011 at 4:52 PM
Damn you Walgreens and your $.39 sale on candy bars!
/eats twix
//and milky way
///and peanut butter m&m’s
May 18th, 2011 at 4:53 PM
More sponsored posts on here than you realize.
May 18th, 2011 at 4:53 PM
Have them in my office. Too addicting!
May 18th, 2011 at 4:53 PM
Yep.
May 18th, 2011 at 4:54 PM
I second that comment, especially the PB m&m’s, that’s the only kind I buy.
May 18th, 2011 at 4:55 PM
And that’s a problem?
Congrats TBL, I know that I’ve helped with many years of reading and refreshing.
May 18th, 2011 at 4:55 PM
I was excited about the Pretzel M&M’s, but they forgot the salt on the pretzel bits.
May 18th, 2011 at 4:56 PM
///and peanut butter m&m’s
aren’t these called reeses pieces?
May 18th, 2011 at 4:57 PM
Congrats TBL, I know that I’ve helped with many years of reading and refreshing.
Yeah, you might want to consider putting my F5 key on a plaque somewhere in TBL headquarters.
May 18th, 2011 at 4:57 PM
Nope, big difference in PB taste.
reeses pieces > PB m&M’s
May 18th, 2011 at 4:58 PM
It’s UV’s, so you still just count as one.
May 18th, 2011 at 4:59 PM
All this talk about UV’s, there’s gotta be a sunscreen/cancer/blue blockers joke in here somewhere…
May 18th, 2011 at 4:59 PM
Yep
Nope
May 18th, 2011 at 4:59 PM
Not when he comes to the site from his work computer, home computer, phone, and laptop.
He’s 4 UVs!!!!!!!!!!!!!
May 18th, 2011 at 4:59 PM
PB M&M’s >>>>>> Reese’s. Not even close in my opinion.
May 18th, 2011 at 5:00 PM
It would be interesting to see how some of the recruiting sites like Rival ( under Yahoo) & Scout (under Fox Sports) do as a stand along number. I honestly wouldn’t be surprised if some them crack the top 20 on just their numbers alone.
May 18th, 2011 at 5:00 PM
blasphemy
May 18th, 2011 at 5:03 PM
Here are some numbers from 2008, not comscore, but Nielsen UV’s, for sports sites.
All have grown tremendously. FSV was at 4 million then and 9th on the list, Yahoo was #1 with 18 million.
May 18th, 2011 at 5:03 PM
PB M&M’s >>>>>> Reese’s. Not even close in my opinion.
blasphemy
Agree.
Random tidbit: The movie ET wanted to used M&M’s as the featured candy that Elliot used. However, M&M’s refused, so they used Reeses Pieces instead, which at the time was a little known candy (so I’ve heard).
/ET. Phone. Home.
May 18th, 2011 at 5:04 PM
Great product placement. Not as good as this.
May 18th, 2011 at 5:07 PM
Great product placement. Not as good as this.
That boom box is fantastic.
May 18th, 2011 at 5:11 PM
This all the way
May 18th, 2011 at 5:14 PM
poor guy.
May 18th, 2011 at 5:19 PM
i heard it costs Fox close to 50% of their revenue to get the MSN traffic. seriously, does anyone really type in foxsports.com? lots of people type in ESPN.com
May 18th, 2011 at 6:19 PM
TBL….when can you get some dirt on Franklin Graham, Billy Graham’s son? He’s a douchebag