Since his November 2009 car accident opened a Pandora’s box of personal scandals, Tiger Woods has lost almost $40 million in endorsement deals. As mistresses continued to pop up, sponsors continued to vanish. Among them: Accenture, AT&T, Gillette and Pepsi’s Gatorade, which previously dropped its line of Tiger drinks.

Woods has now signed his first new deal since the scandal broke. Japanese pharmaceutical company Kowa Co. said that the golfer would be used to promote Vantelin heat rub, a product intended to relieve muscle and joint pain.

The deal comes as Woods is dealing with an array of injuries.

“Kowa Company Ltd. is pleased to announce the use of Tiger Woods as the image character of Antiphlogistic Analgetic Vantelin Kowa series,” the Nagoya-based company wrote in a press release.

TV commercials starring Woods are scheduled to air in Japan starting in mid-July.

As of this morning, Woods had yet to share the news via his Web site or Twitter account.

The company is no stranger to U.S. sports. In April 2009, Kowa signed a two-year deal with Major League Baseball. Marketing in Japan featured pitcher Daisuke Matsuzaka of the Boston Red Sox, one of that nation’s all-time top baseball players. Matsuzaka last week underwent Tommy John surgery.

Woods has not played since May 12 and has not won a match since November 2009. He has dropped from No. 1 in the world to No. 17. He is still expected to earn about $60 million from endorsements this year, including Nike, EA Sports, Upper Deck, NetJets and TLC Laser Eye Centers.