Author Archive
Houston Gets 2013 NBA All-Star Game; Will Brooklyn Or Madison Square Garden Be Next?
Posted February 9, 2012, 12:34 am by Barry Janoff (No Comments)
The NBA is still in ready, steady mode for the 2012 All-Star Game next week in Orlando, but with no lockout in sight has unveiled the location of its 2013 All-Star Game: Houston. The 62nd NBA All-Star Game is scheduled to be played on Sunday, Feb. 17, 2013 at the Toyota Center, which will also host the NBA Rising Stars Challenge and NBA All-Star Saturday Night presented by State Farm.
[ Read More... ]Q&A: Volleyball Star Misty May-Treanor Bares (Almost) All About The Olympics, Marketing Partners And Life With An MLB Husband
Posted February 8, 2012, 4:29 pm by Barry Janoff (2 Comments)
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one of the most famous women known for displaying her skills while wearing a bikini. Along with long-time teammate Kerri Walsh, May-Treanor is a two-time defending Olympic volleyball gold medalist (Athens 2004, Beijing 2008), is one of the most accomplished players in pro volleyball history [...]
[ Read More... ]NBA, State Farm To “Experiment” With 26-Second Shot Clock During D-League All-Star Game
Posted February 8, 2012, 11:46 am by Barry Janoff (No Comments)
As part of its All-Star Game activation, the NBA said that marketing partner State Farm’s 26 Seconds campaign would be the presenting sponsor of the 2012 NBA Development League All-Star Game.
[ Read More... ]With An Eye On Historic Super Bowl L, What Is The Future Of The NFL’s Big Game?
Posted February 8, 2012, 9:31 am by Barry Janoff (1 Comment)
The NFL came out of Super Bowl XLVI with positive reactions to host city Indianapolis and host venue Lucas Oil Stadium, so much so that Commissioner Roger Goodell strongly implied that the league would return. But as the NFL sets its sites on an historic Super Bowl L in 2016 and Big Games beyond, which cities may or may not have the upper hand?
[ Read More... ]AutoTrader.com Says Hyundai, Fiat Join New York Giants As Big Winners In Super Bowl XLVI
Posted February 6, 2012, 12:35 pm by Barry Janoff (2 Comments)
With a glut of more than 30 car commercials filling the advertising air time during Super Bowl XLVI, it was easy to see why each automaker went to extremes to stand out from the madding crowd. But did the presence of Clint Eastwood, Darth Vader, Jerry Seinfeld, Jay Leno, Matthew Broderick and a bevy of animals translate into consumer response? Yes . . . and no, according to online auto marketplace AutoTrader.com.
[ Read More... ]And The Super Bowl XLVI Ad Winner Was . . . Whichever Marketing Survey You Decide To Believe
Posted February 6, 2012, 10:56 am by Barry Janoff (14 Comments)
True to form, Super Bowl XLVI commercials were loaded with dogs, chimps, celebrities and a bevy of catch phrases soon to be forgotten. Which ads scored highest on the surveys that were tracking them? That depends on which ad track you put your faith in.
[ Read More... ]Drew Brees (And Son) Chase What Matters At Super Bowl XLVI
Posted February 4, 2012, 12:17 pm by Barry Janoff (1 Comment)
Drew Brees, MVP of Super Bowl XLIV, is back in the Big Game. Not as quarterback of the New Orleans Saints, but in a Super Bowl XLVI commercial with his son for Chase. The 30-second spot, “Football,” supports the financial firm’s QuickPay, which enables customers who register for the service the ability to send or receive money to and from checking accounts via e-mail or mobile phone.
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Teams with Large Payrolls are Struggling [bigleadsports.com]
New James Bond Skyfall Trailer [bigleadsports.com]
Eli Manning Was Reason for Winslow Trade [joebucsfan.com]
John McEnroe is a Hockey Guy? [bigleadsports.com]
TV Deals: Pac 12 Making More $ Than SEC [bigleadsports.com]
Agassi on Olympics & The State of Tennis [bigleadsports.com]
