Athletes as Shills Archives

Mike Tyson: Are You Buying His Change From Tough Man To Pitchman?

Posted October 12, 2011, 2:41 pm by Barry Janoff (1 Comment)

Mike Tyson has resurrected his career in recent years – not in the ring, but as a man once shunned by Madison Avenue who now gets to appear in movies and promote products by playing off his tough-guy image.

[ Read More... ]

Mary Lou Retton Goes From Olympic Star To ‘Falling’ Star

Posted July 1, 2011, 9:29 pm by Barry Janoff (6 Comments)

Mary Lou Retton, once known as America’s Sweetheart, has signed on as the new spokesperson for Dairy Queen. The 43-year-old Retton will appear in national marketing in July to coincide with National Ice Cream Month.

[ Read More... ]