Mark Cuban Archives

Q&A: Skechers Hits The Ground Running For Super Bowl XLVI With Cunning, Cuban, Controversy

Posted January 16, 2012, 5:09 pm by Barry Janoff (3 Comments)

During Super Bowl XLV in 2011, Skechers managed to separate itself from the bevy of advertisers on Fox with a steamy commercial featuring Kim Kardashian getting sweaty, and then breaking up, with her personal trainer. Skechers in 2012 has again managed to get national attention with a commercial scheduled to air during Super Bowl XLVI on Feb. 5 on Fox. This time, however, it is Mark Cuban and a French bulldog named Mr. Quiggly who are stirring up the masses.

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Skechers Super Bowl XLVI Ad With Mark Cuban Attracting Attention For Wrong Reason

Posted January 10, 2012, 12:26 pm by Barry Janoff (1 Comment)

During Super Bowl XLV, lifestyle and performance footwear company Skechers attracted national attention for a steamy ad that featured Kim Kardashian getting intimate, and then breaking up, with her personal trainer. The company is now garnering attention for its Super Bowl XLVI commercial, which will mark the California-based brand’s third consecutive big game appearance. However, not all of it is good.

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Would You Pay $1 Billion For The Los Angeles Dodgers?

Posted November 2, 2011, 10:22 am by Barry Janoff (7 Comments)

The Los Angeles Dodgers and Major League Baseball said in a joint statement that they have “agreed today to a court supervised process to sell the team and its attendant media rights.”

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Q&A: A Few Fighting Words About MMA With Mike Straka

Posted August 2, 2011, 10:38 am by BigLeadSports (No Comments)

One of the biggest devotees of mixed martial arts is longtime reporter and news producer Mike Straka, the host of ‘Fighting Words with Mike Straka’ on HDNet and author of ‘Fighting Words: In-Depth Interviews with the Biggest Names in Mixed Martial Arts’. Big Lead Sports spoke with Straka about the growth of MMA and the unique people involved with the sport.

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As NFL Readies To Ramp Up, UFL May Be Going Down

Posted July 19, 2011, 12:42 pm by Barry Janoff (9 Comments)

Among those hoping the NFL lockout, which appears to be in its final days, would last several weeks longer was the United Football League. The upstart league, which planned to open its third campaign with five teams in mid-August, said that it would be delaying the season openers until mid-September. Commissioner Michael Huyghue said the [...]

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Mark Cuban ‘Transforming’ Mavericks With New Player: Optimus Prime

Posted June 26, 2011, 11:25 pm by Barry Janoff (2 Comments)

Team owner Mark Cuban has become the first member of the Dallas Mavericks to appear in a national post-NBA championship commercial, a TV spot for the upcoming film, “Transformers: Dark of the Moon.” With his wealth and notoriety, Cuban does not need the work. But there may have been clues that his was coming.

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NBA Finals: The Good, The Bad, The Ugly Marketing

Posted June 13, 2011, 12:37 pm by Barry Janoff (14 Comments)

The Dallas Mavericks are the 2010-11 NBA champions. That’s good news for Mark Cuban, Jason Terry, American Airlines, the cities of Dallas and Cleveland and the NBA. Not so good news for the Miami Heat, LeBron James’ marketing partners and Chris Bosh.

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