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Michael Phelps Archives

Michael Phelps’ Legendary 12,000 Calorie-a-Day Diet is a Myth

Posted May 11, 2012, 1:48 pm by Stephen Douglas (CRM!) (45 Comments)

Michael Phelps lied to us, man.

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Michael Phelps And Ryan Lochte Should Meet In ’12 Olympics, But Don’t Look For A Dan-And-Dave Ad Redux

Posted December 1, 2011, 1:37 pm by Barry Janoff (1 Comment)

Michael Phelps and Ryan Lochte are among the world’s elite swimmers, both are on line for several potential head-to-head meetings at the 2012 Summer Olympics and both are endorsers of Speedo. But don’t look for a replay of the Dan O’Brien and Dave Johnson Reebok marketing campaign from two decades ago.

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Q&A: Why Apolo Ohno Traded Short-Track Skating For 26.2 Miles Of NYC Marathon

Posted November 4, 2011, 3:24 am by Barry Janoff (1 Comment)

Apolo Anton Ohno is the most decorated Winter Olympics American athlete and finest U.S. short-track speed skater of all time. But on Nov. 6, he’ll attempt to go 26.2 miles in the ING NYC Marathon.

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Q&A: For Visa, Playing A Sports Marketing Hand Is In The Cards

Posted September 26, 2011, 2:41 am by Barry Janoff (1 Comment)

If this was a round of poker, Visa would have a full house. The financial firm’s official alliances include the NFL, the U.S. and International Olympic Committees, FIFA, Major League Soccer, the NHL (in Canada) and some 40 Olympic athletes and hopefuls targeting the 2012 Summer Games in London, including 14-time gold medal winner Michael Phelps.

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Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold

Posted September 15, 2011, 1:37 pm by Barry Janoff (32 Comments)

Michael Phelps has experienced both the thrill of victory and the agony of defeat. Now he’s preparing for the 2012 Summer Olympics with the support of family, friends and marketing partners.

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Michael Phelps shortly after consuming a cheesesteak filled with weed

Michael Phelps 2011 can’t catch Michael Phelps 2007

Posted July 30, 2011, 4:15 pm by Sam Eifling (5 Comments)

Doesn’t matter how content you are with your station in life — job, friends, elected office, meticulously assembled Netflix queue, whatevs — you must entertain the idea that you would, given the chance, trade your life for Michael Phelps’, and probably throw in a reincarnation to be named later. He’s as tall and lean as [...]

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Subway’s Platform: CMO Tony Pace Talks Sports, CBAs, Sandwiches

Posted July 7, 2011, 8:18 pm by Barry Janoff (5 Comments)

Among the various strategies that Subway uses to connect with consumers is sports marketing, including alliances with athletes from the NFL, NBA, MLB, Nascar, WWE and the Olympics. Subway svp/CMO Tony Pace talks about Michael Phelps, Apolo Ohno, Blake Griffin and food.

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