Marketers Find Michael Jordan Still Built For Speed

Posted June 28, 2011, 11:44 am by Barry Janoff (8 Comments)

Michael Jordan has lost a step or 12 since he retired from the NBA, but he is still keeping up to speed in motorcycle racing via Michael Jordan Motorsports. Under the auspices of Jordan, MJM has become one of the top-ranked teams in the national road racing AMA Pro Superbike circuit. And marketers are coming along for the ride.