Olympics Archives

Q&A: Volleyball Star Misty May-Treanor Bares (Almost) All About The Olympics, Marketing Partners And Life With An MLB Husband

Posted February 8, 2012, 4:29 pm by Barry Janoff (2 Comments)

Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one of the most famous women known for displaying her skills while wearing a bikini. Along with long-time teammate Kerri Walsh, May-Treanor is a two-time defending Olympic volleyball gold medalist (Athens 2004, Beijing 2008), is one of the most accomplished players in pro volleyball history [...]

[ Read More... ]

What’s Troy Polamalu Got To Do With P&G’s Pantene Olympic Campaign?

Posted January 26, 2012, 3:30 pm by Barry Janoff (4 Comments)

World-class swimmer Natalie Coughlin looks good in the water, and now she will look even better out of the water in a multi-media campaign from Procter & Gamble haircare brand Pantene. Coughlin, who has won 11 Olympic medals and is in training for the 2012 Summer Games in London, will be among 11 women athletes [...]

[ Read More... ]
Winter X Games Day 2

Freestyle Skier Sarah Burke Dead At 29

Posted January 19, 2012, 11:55 pm by Stephen Douglas (CRM!) (18 Comments)

The skiing pioneer and X-Games gold medalist was injured while training in Utah on January 10th.

[ Read More... ]

London 2012 Launches Largest Anti-Doping Push In Olympic History, Vows: ‘We’ll Catch You!’

Posted January 19, 2012, 10:03 am by Barry Janoff (No Comments)

In what has been called the largest such effort in the history of the Olympics – and with the warning, “We’ll catch you!” – the London Organizing Committee for the Olympic Games today officially unveiled a World Anti-Doping Agency-accredited anti-doping laboratory, which will operate 24/7 during the London 2012 Games.

[ Read More... ]

LeBron, Kobe, C-Paul, D-Howard, D-Rose Make Cut En Route To 2012 Summer Olympics

Posted January 16, 2012, 2:49 pm by Barry Janoff (1 Comment)

With the 2012 Summer Games just six months away, USA Basketball has narrowed the potential roster down to 20 players, all of whom are in the NBA. The final roster of 12 who will participate in London will be named by June 12.

[ Read More... ]

Gillette Sharpens Focus On Olympics With Roger Federer, Manu Ginobelli, Ryan Lochte

Posted January 9, 2012, 11:16 am by BigLeadSports (No Comments)

Roger Federer, Ryan Lochte, Manu Ginobelli and Tyson Gay head a group of 24 male athletes from 18 nations who will receive support from Gillette and represent the brand at the 2012 Summer Olympics.

[ Read More... ]

USOC Says Topps Is Tops For 2012 Olympic Card Deal Featuring Phelps, Solo, Johnson

Posted January 5, 2012, 12:58 pm by Barry Janoff (No Comments)

The U.S. Olympic Committee has signed the Topps Co. as the exclusive trading card producer of Team USA for the London 2012 Olympic and Paralympic Games.

[ Read More... ]
Previous Entries