http://thebiglead.com Sports, Media, Entertainment Sun, 12 Feb 2012 02:35:30 +0000 en hourly 1 http://wordpress.org/?v=3.1 http://thebiglead.com/index.php/2012/02/08/qampa-volleyball-star-misty-may-treanor-bares-almost-all-about-the-olympics-marketing-partners-and-life-with-an-mlb-husband/ http://thebiglead.com/index.php/2012/02/08/qampa-volleyball-star-misty-may-treanor-bares-almost-all-about-the-olympics-marketing-partners-and-life-with-an-mlb-husband/#comments Wed, 08 Feb 2012 21:29:54 +0000 Barry Janoff http://thebiglead.com/?p=158878
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one of the most famous women known for displaying her skills while wearing a bikini. Along with long-time teammate Kerri Walsh, May-Treanor is a two-time defending Olympic volleyball gold medalist (Athens 2004, Beijing 2008), is one of the most accomplished players in pro volleyball history [...]]]> http://thebiglead.com/index.php/2012/02/08/qampa-volleyball-star-misty-may-treanor-bares-almost-all-about-the-olympics-marketing-partners-and-life-with-an-mlb-husband/feed/ 2 http://thebiglead.com/index.php/2012/01/26/whats-troy-palamalu-got-to-do-with-pampgs-pantene-olympic-campaign/ http://thebiglead.com/index.php/2012/01/26/whats-troy-palamalu-got-to-do-with-pampgs-pantene-olympic-campaign/#comments Thu, 26 Jan 2012 20:30:48 +0000 Barry Janoff http://thebiglead.com/?p=155180
World-class swimmer Natalie Coughlin looks good in the water, and now she will look even better out of the water in a multi-media campaign from Procter & Gamble haircare brand Pantene. Coughlin, who has won 11 Olympic medals and is in training for the 2012 Summer Games in London, will be among 11 women athletes [...]]]> http://thebiglead.com/index.php/2012/01/26/whats-troy-palamalu-got-to-do-with-pampgs-pantene-olympic-campaign/feed/ 4 http://thebiglead.com/index.php/2012/01/19/freestyle-skiier-sarah-burke-dead-at-29/ http://thebiglead.com/index.php/2012/01/19/freestyle-skiier-sarah-burke-dead-at-29/#comments Fri, 20 Jan 2012 04:55:12 +0000 Stephen Douglas (CRM!) http://thebiglead.com/?p=153283
The skiing pioneer and X-Games gold medalist was injured while training in Utah on January 10th. ]]> http://thebiglead.com/index.php/2012/01/19/freestyle-skiier-sarah-burke-dead-at-29/feed/ 18 http://thebiglead.com/index.php/2012/01/19/london-2012-launches-largest-anti-doping-push-in-olympic-history-vows-well-catch-you/ http://thebiglead.com/index.php/2012/01/19/london-2012-launches-largest-anti-doping-push-in-olympic-history-vows-well-catch-you/#comments Thu, 19 Jan 2012 15:03:22 +0000 Barry Janoff http://thebiglead.com/?p=153008
In what has been called the largest such effort in the history of the Olympics - and with the warning, "We'll catch you!" - the London Organizing Committee for the Olympic Games today officially unveiled a World Anti-Doping Agency-accredited anti-doping laboratory, which will operate 24/7 during the London 2012 Games.]]> http://thebiglead.com/index.php/2012/01/19/london-2012-launches-largest-anti-doping-push-in-olympic-history-vows-well-catch-you/feed/ 0 http://thebiglead.com/index.php/2012/01/16/lebron-kobe-c-paul-d-howard-d-rose-make-cut-en-route-to-2012-summer-olympics/ http://thebiglead.com/index.php/2012/01/16/lebron-kobe-c-paul-d-howard-d-rose-make-cut-en-route-to-2012-summer-olympics/#comments Mon, 16 Jan 2012 19:49:22 +0000 Barry Janoff http://thebiglead.com/?p=152291
With the 2012 Summer Games just six months away, USA Basketball has narrowed the potential roster down to 20 players, all of whom are in the NBA. The final roster of 12 who will participate in London will be named by June 12.]]> http://thebiglead.com/index.php/2012/01/16/lebron-kobe-c-paul-d-howard-d-rose-make-cut-en-route-to-2012-summer-olympics/feed/ 1 http://thebiglead.com/index.php/2012/01/09/gillette-sharpens-focus-on-olympics-with-roger-federer-manu-ginobelli-ryan-lochte/ http://thebiglead.com/index.php/2012/01/09/gillette-sharpens-focus-on-olympics-with-roger-federer-manu-ginobelli-ryan-lochte/#comments Mon, 09 Jan 2012 16:16:09 +0000 BigLeadSports http://thebiglead.com/?p=150412
Roger Federer, Ryan Lochte, Manu Ginobelli and Tyson Gay head a group of 24 male athletes from 18 nations who will receive support from Gillette and represent the brand at the 2012 Summer Olympics.]]> http://thebiglead.com/index.php/2012/01/09/gillette-sharpens-focus-on-olympics-with-roger-federer-manu-ginobelli-ryan-lochte/feed/ 0 http://thebiglead.com/index.php/2012/01/05/usoc-says-topps-is-tops-for-2012-olympic-card-deal-featuring-phelps-solo-johnson/ http://thebiglead.com/index.php/2012/01/05/usoc-says-topps-is-tops-for-2012-olympic-card-deal-featuring-phelps-solo-johnson/#comments Thu, 05 Jan 2012 17:58:39 +0000 Barry Janoff http://thebiglead.com/?p=149507
The U.S. Olympic Committee has signed the Topps Co. as the exclusive trading card producer of Team USA for the London 2012 Olympic and Paralympic Games.]]> http://thebiglead.com/index.php/2012/01/05/usoc-says-topps-is-tops-for-2012-olympic-card-deal-featuring-phelps-solo-johnson/feed/ 0 http://thebiglead.com/index.php/2012/01/05/usa-basketball-metropcs-honor-20th-anniversary-of-92-olympic-dream-team-in-advance-of-12-olympic-team/ http://thebiglead.com/index.php/2012/01/05/usa-basketball-metropcs-honor-20th-anniversary-of-92-olympic-dream-team-in-advance-of-12-olympic-team/#comments Thu, 05 Jan 2012 16:00:30 +0000 BigLeadSports http://thebiglead.com/?p=149449
In anticipation of the 2012 Summer Olympics in London, USA Basketball is planning a nationwide tour that not only will honor the 20th anniversary of the Dream Team, but “get people energized” for both the men’s and women’s teams competing this summer.]]> http://thebiglead.com/index.php/2012/01/05/usa-basketball-metropcs-honor-20th-anniversary-of-92-olympic-dream-team-in-advance-of-12-olympic-team/feed/ 0 http://thebiglead.com/index.php/2011/12/10/heather-mitts-ryan-lochte-bryan-clay-anchor-ralph-lauren-2012-olympic-roster/ http://thebiglead.com/index.php/2011/12/10/heather-mitts-ryan-lochte-bryan-clay-anchor-ralph-lauren-2012-olympic-roster/#comments Sat, 10 Dec 2011 18:40:16 +0000 BigLeadSports http://thebiglead.com/?p=143950
As the U.S. Olympic Committee works with its member organizations to put together squads that will compete in the 2012 Summer Olympics, marketing partners are busy putting together their rosters of athlete endorsers. The latest to is Ralph Lauren, an official outfitter of the U.S. Olympic and Paralympic Teams for London 2012.]]> http://thebiglead.com/index.php/2011/12/10/heather-mitts-ryan-lochte-bryan-clay-anchor-ralph-lauren-2012-olympic-roster/feed/ 0 http://thebiglead.com/index.php/2011/12/01/michael-phelps-and-ryan-lochte-should-meet-in-2012-olympics/ http://thebiglead.com/index.php/2011/12/01/michael-phelps-and-ryan-lochte-should-meet-in-2012-olympics/#comments Thu, 01 Dec 2011 18:37:54 +0000 Barry Janoff http://thebiglead.com/?p=141466
Michael Phelps and Ryan Lochte are among the world’s elite swimmers, both are on line for several potential head-to-head meetings at the 2012 Summer Olympics and both are endorsers of Speedo. But don’t look for a replay of the Dan O’Brien and Dave Johnson Reebok marketing campaign from two decades ago.]]> http://thebiglead.com/index.php/2011/12/01/michael-phelps-and-ryan-lochte-should-meet-in-2012-olympics/feed/ 1 http://thebiglead.com/index.php/2011/11/29/ioc-makes-noise-with-global-campaign-targeting-london-2012-olympics/ http://thebiglead.com/index.php/2011/11/29/ioc-makes-noise-with-global-campaign-targeting-london-2012-olympics/#comments Tue, 29 Nov 2011 07:04:26 +0000 Barry Janoff http://thebiglead.com/?p=140700
Usain Bolt, Michael Phelps, Kerri Strug, the U.S. Men's Olympic Basketball Team, Jessie Owens and a bevy of other Olympic and Paralympic athletes are featured in "Show Your Best," a multi-media global campaign from the International Olympic Committee that acts as a call to action for the 2012 Summer Games.]]> http://thebiglead.com/index.php/2011/11/29/ioc-makes-noise-with-global-campaign-targeting-london-2012-olympics/feed/ 0 http://thebiglead.com/index.php/2011/11/28/lindsey-vonn-is-getting-a-divorce/ http://thebiglead.com/index.php/2011/11/28/lindsey-vonn-is-getting-a-divorce/#comments Mon, 28 Nov 2011 18:34:22 +0000 Jason McIntyre http://thebiglead.com/?p=140526
Vonn just turned 27 in October, and was featured in the SI Swimsuit issue in 2010.]]> http://thebiglead.com/index.php/2011/11/28/lindsey-vonn-is-getting-a-divorce/feed/ 306 http://thebiglead.com/index.php/2011/11/25/london-2012-olympics-doing-its-best-to-ambush-ambush-marketers/ http://thebiglead.com/index.php/2011/11/25/london-2012-olympics-doing-its-best-to-ambush-ambush-marketers/#comments Fri, 25 Nov 2011 19:31:10 +0000 Barry Janoff http://thebiglead.com/?p=140057
The 2012 Olympic Games begin in less than 250 days, which means that athletes, Olympic organizers and marketing partners are making final plans for their arrival in London. So too are companies not officially affiliated with the Summer Games, whose tactics for ambush marketing would hinder the advertising efforts of official partners who will spend in excess of $1 billion for exclusivity and supporting activation.]]> http://thebiglead.com/index.php/2011/11/25/london-2012-olympics-doing-its-best-to-ambush-ambush-marketers/feed/ 0 http://thebiglead.com/index.php/2011/11/10/the-roundup-joe-paterno-links-rick-perrys-embarrassing-gaffe-eddie-murphy-is-out-of-the-oscars/ http://thebiglead.com/index.php/2011/11/10/the-roundup-joe-paterno-links-rick-perrys-embarrassing-gaffe-eddie-murphy-is-out-of-the-oscars/#comments Thu, 10 Nov 2011 13:00:55 +0000 Stephen Douglas (CRM!) http://thebiglead.com/?p=135836
The Joe Paterno memorial Roundup featuring Candice Swanepoel, Artie Lange, Junior dos Santos, Stephon Marbury, Rick Reilly, Olympic posters, lots of idiots and, of course, Penn State.]]> http://thebiglead.com/index.php/2011/11/10/the-roundup-joe-paterno-links-rick-perrys-embarrassing-gaffe-eddie-murphy-is-out-of-the-oscars/feed/ 222 http://thebiglead.com/index.php/2011/11/04/qampa-why-apolo-ohno-traded-short-track-skating-for-26-2-miles-of-nyc-marathon/ http://thebiglead.com/index.php/2011/11/04/qampa-why-apolo-ohno-traded-short-track-skating-for-26-2-miles-of-nyc-marathon/#comments Fri, 04 Nov 2011 07:24:59 +0000 Barry Janoff http://thebiglead.com/?p=134609
Apolo Anton Ohno is the most decorated Winter Olympics American athlete and finest U.S. short-track speed skater of all time. But on Nov. 6, he'll attempt to go 26.2 miles in the ING NYC Marathon.]]> http://thebiglead.com/index.php/2011/11/04/qampa-why-apolo-ohno-traded-short-track-skating-for-26-2-miles-of-nyc-marathon/feed/ 1 http://thebiglead.com/index.php/2011/10/18/london-olympic-organizers-deliver-world-peace-resolution-to-u-n/ http://thebiglead.com/index.php/2011/10/18/london-olympic-organizers-deliver-world-peace-resolution-to-u-n/#comments Tue, 18 Oct 2011 06:09:29 +0000 BigLeadSports http://thebiglead.com/?p=130570
In what was described as an unprecedented show of support for the Olympic Truce, all 193 member states of the United Nations General Assembly agreed to co-sponsor the "Olympic Truce Resolution" prior to the London 2012 Olympic and Paralympic Games.]]> http://thebiglead.com/index.php/2011/10/18/london-olympic-organizers-deliver-world-peace-resolution-to-u-n/feed/ 0 http://thebiglead.com/index.php/2011/10/13/marketers-prep-for-nfl-uk-game-prelude-to-2012-olympics/ http://thebiglead.com/index.php/2011/10/13/marketers-prep-for-nfl-uk-game-prelude-to-2012-olympics/#comments Thu, 13 Oct 2011 14:43:30 +0000 Barry Janoff http://thebiglead.com/?p=129344
The NFL has been playing in-season games in London since 2007, but the upcoming game on Oct. 23 is taking on extra significance due to the Olympics that will hit the city in 2012. Short-term, the NFL International Series game between the Tampa Bay Buccaneers and Chicago Bears at Wembley Stadium will have an impact [...]]]> http://thebiglead.com/index.php/2011/10/13/marketers-prep-for-nfl-uk-game-prelude-to-2012-olympics/feed/ 2 http://thebiglead.com/index.php/2011/10/11/kelloggs-unveils-olympic-sponsorship-plans-for-2012-games/ http://thebiglead.com/index.php/2011/10/11/kelloggs-unveils-olympic-sponsorship-plans-for-2012-games/#comments Tue, 11 Oct 2011 16:28:01 +0000 BigLeadSports http://thebiglead.com/?p=128823
Kellogg, an official sponsor of the U.S. Olympic and Paralympic Teams, has unveiled the seven-member roster for Team Kellogg's, a group of legends and hopefuls seeking to represent the U.S.at the London 2012 Olympic and Paralympic Games. Team Kellogg's includes Juan Agudelo (soccer), Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming [...]]]> http://thebiglead.com/index.php/2011/10/11/kelloggs-unveils-olympic-sponsorship-plans-for-2012-games/feed/ 1 http://thebiglead.com/index.php/2011/10/09/samsung-visa-24-hour-fitness-british-airways-step-up-2012-olympic-activation/ http://thebiglead.com/index.php/2011/10/09/samsung-visa-24-hour-fitness-british-airways-step-up-2012-olympic-activation/#comments Mon, 10 Oct 2011 02:02:48 +0000 Barry Janoff http://thebiglead.com/?p=128445
With just about nine months to go to the 2012 Summer Olympics, official partners such as Samsung, 24 Hour Fitness and British Airways are shifting their marketing and activation plans to the next gear.]]> http://thebiglead.com/index.php/2011/10/09/samsung-visa-24-hour-fitness-british-airways-step-up-2012-olympic-activation/feed/ 1 http://thebiglead.com/index.php/2011/09/27/qampa-jennie-finch-may-throw-like-a-girl-but-her-softball-pitch-is-definitely-hard/ http://thebiglead.com/index.php/2011/09/27/qampa-jennie-finch-may-throw-like-a-girl-but-her-softball-pitch-is-definitely-hard/#comments Tue, 27 Sep 2011 07:50:25 +0000 BigLeadSports http://thebiglead.com/?p=124897
Satchel Paige used to say about his fellow Negro Leagues player, "Cool Papa" Bell, "He was so fast, he could turn out the light and jump in bed before it got dark." The same could be said about Jennie Finch, arguably the greatest female softball player the sport has ever seen.]]> http://thebiglead.com/index.php/2011/09/27/qampa-jennie-finch-may-throw-like-a-girl-but-her-softball-pitch-is-definitely-hard/feed/ 1