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Outdoor Sports Archives

Dial Signs Sponsorship Deal With Spartan Race, Promises To Get Down, Dirty And Clean

Posted January 24, 2012, 1:10 pm by BigLeadSports (1 Comment)

Dial for Men has signed a deal to become the presenting partner of the 2012 Spartan Race series, which includes extreme obstacle course events worldwide.

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Pickup Truck Gets Air Off a Snowbank, Bo and Luke Duke Applaud

Posted January 17, 2012, 6:30 pm by Tim Ryan (9 Comments)

Video: These dudes are crossing their fingers that this footage reaches Johnny Knoxville.

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Bassmaster Champ Alton Jones Had a Great Day Fishing and Found a Human Corpse

Posted January 2, 2012, 4:00 pm by Sam Eifling (25 Comments)

“We got closer and saw a pelvis, two leg bones, arm bones, and within 15 seconds it was obvious what we were looking at.”

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Q&A: Mark Messier’s NYC Marathon Goal – Score 26.2 (Miles), Assist 9/11 Families

Posted November 5, 2011, 5:04 pm by Barry Janoff (1 Comment)

Mark Messier is a hockey icon. During a 25-year NHL career, he was a member of five Stanley Cup champions (four with teammate Wayne Gretzky) on the Edmonton Oilers. In 1994, as a member of the New York Rangers, won his sixth Stanley Cup. On Nov. 6, Messier will be running in the ING NYC Marathon, not just as a personal challenge, but to help raise awareness of and funds for two 9/11 related charities.

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Q&A: Why Apolo Ohno Traded Short-Track Skating For 26.2 Miles Of NYC Marathon

Posted November 4, 2011, 3:24 am by Barry Janoff (1 Comment)

Apolo Anton Ohno is the most decorated Winter Olympics American athlete and finest U.S. short-track speed skater of all time. But on Nov. 6, he’ll attempt to go 26.2 miles in the ING NYC Marathon.

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Q&A: Why The ING NYC Marathon Has Become A Mecca For Marketers

Posted October 30, 2011, 9:57 pm by Barry Janoff (1 Comment)

New York Road Runners estimates that the financial impact of the ING New York City Marathon is $340 million.

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Asics Hits Ground Running With Multi-Media Campaign At NYC Marathon

Posted October 28, 2011, 8:50 am by BigLeadSports (No Comments)

Athletic sportswear and shoe company Asics, which is an official sponsor of the 2011 ING New York City Marathon, will unveil its 2012 national advertising campaign on Oct. 31, less than a week before the Nov. 6 event. The campaign comes with a new tagline, “Stop at Never,” which the company said is meant to [...]

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