Super Bowl Ads Archives
AutoTrader.com Says Hyundai, Fiat Join New York Giants As Big Winners In Super Bowl XLVI
Posted February 6, 2012, 12:35 pm by Barry Janoff (2 Comments)
With a glut of more than 30 car commercials filling the advertising air time during Super Bowl XLVI, it was easy to see why each automaker went to extremes to stand out from the madding crowd. But did the presence of Clint Eastwood, Darth Vader, Jerry Seinfeld, Jay Leno, Matthew Broderick and a bevy of animals translate into consumer response? Yes . . . and no, according to online auto marketplace AutoTrader.com.
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The Five Best 2012 Super Bowl Commercials
Posted February 6, 2012, 11:50 am by Ty Duffy (160 Comments)
Super Bowl ads have long past the point where they were surprising, witty or novel, yet it’s American tradition to discuss them. Some of our faves include Seinfeld, Adriana Lima and, yes, The Darkness.
[ Read More... ]And The Super Bowl XLVI Ad Winner Was . . . Whichever Marketing Survey You Decide To Believe
Posted February 6, 2012, 10:56 am by Barry Janoff (14 Comments)
True to form, Super Bowl XLVI commercials were loaded with dogs, chimps, celebrities and a bevy of catch phrases soon to be forgotten. Which ads scored highest on the surveys that were tracking them? That depends on which ad track you put your faith in.
[ Read More... ]Drew Brees (And Son) Chase What Matters At Super Bowl XLVI
Posted February 4, 2012, 12:17 pm by Barry Janoff (1 Comment)
Drew Brees, MVP of Super Bowl XLIV, is back in the Big Game. Not as quarterback of the New Orleans Saints, but in a Super Bowl XLVI commercial with his son for Chase. The 30-second spot, “Football,” supports the financial firm’s QuickPay, which enables customers who register for the service the ability to send or receive money to and from checking accounts via e-mail or mobile phone.
[ Read More... ]MetLife Is In Toon, Right In Toon With Super Bowl Ad Filled With Animated Universe
Posted February 3, 2012, 3:23 pm by Barry Janoff (4 Comments)
MetLife has used the characters from the classic Peanuts comic strip in its marketing, with Snoopy and Charlie Brown as the leads, since 1985. Now, in what seems like an homage to the 1988 film, Who Framed Roger Rabbit, the insurer inhabits its new Super Bowl XLVI ad, “Everyone,” with cartoon characters from across the universe who span several generations of viewers.
[ Read More... ]Got Milk? Ad Catches Wide Receivers Hakeem Nicks, Wes Welker For Super Bowl XLVI
Posted February 3, 2012, 1:13 am by Barry Janoff (No Comments)
With all the focus on quarterbacks Eli Manning of the New York Giants and Tom Brady of the New England Patriots, two other players in Super Bowl XLVI have already scored a national marketing campaign. Wide receivers Hakeem Nicks for the Giants and the Patriots Wes Welker appear in a print ad today for “Got [...]
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Roundup: Punxsutawney Phil Saw His Shadow, Frank Beamer is Unhappy with a Reporter & David Beckham’s Super Bowl Ad
Posted February 2, 2012, 8:00 am by Stephen Douglas (CRM!) (309 Comments)
Yes, someone was arrested for drunk driving a zamboni. Also, RIP Don Cornelius and RIP Angelo Dundee.
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Houston Gets '13 NBA ASG; Brooklyn Next? [bigleadsports.com]
Fantasy Forecast For 'Comeback' Players [baseballhq.com]
Name Cities With Top Winning Sports % [sporcle.com]
Will The Super Bowl Ever Play Your City? [bigleadsports.com]
NBA DLeague Gives 26-Second Clock A Shot [bigleadsports.com]
Q&A: Misty May-Treanor Bares Almost All [bigleadsports.com]
