http://thebiglead.com Sports, Media, Entertainment Sun, 12 Feb 2012 02:35:30 +0000 en hourly 1 http://wordpress.org/?v=3.1 http://thebiglead.com/index.php/2012/02/06/autotrader-com-says-hyundai-fiat-join-new-york-giants-as-big-winners-in-super-bowl-xlvi/ http://thebiglead.com/index.php/2012/02/06/autotrader-com-says-hyundai-fiat-join-new-york-giants-as-big-winners-in-super-bowl-xlvi/#comments Mon, 06 Feb 2012 17:35:21 +0000 Barry Janoff http://thebiglead.com/?p=158173
With a glut of more than 30 car commercials filling the advertising air time during Super Bowl XLVI, it was easy to see why each automaker went to extremes to stand out from the madding crowd. But did the presence of Clint Eastwood, Darth Vader, Jerry Seinfeld, Jay Leno, Matthew Broderick and a bevy of animals translate into consumer response? Yes . . . and no, according to online auto marketplace AutoTrader.com.]]> http://thebiglead.com/index.php/2012/02/06/autotrader-com-says-hyundai-fiat-join-new-york-giants-as-big-winners-in-super-bowl-xlvi/feed/ 2 http://thebiglead.com/index.php/2012/02/06/the-five-best-2012-super-bowl-commercials/ http://thebiglead.com/index.php/2012/02/06/the-five-best-2012-super-bowl-commercials/#comments Mon, 06 Feb 2012 16:50:17 +0000 Ty Duffy http://thebiglead.com/?p=158085
Super Bowl ads have long past the point where they were surprising, witty or novel, yet it's American tradition to discuss them. Some of our faves include Seinfeld, Adriana Lima and, yes, The Darkness.]]> http://thebiglead.com/index.php/2012/02/06/the-five-best-2012-super-bowl-commercials/feed/ 160 http://thebiglead.com/index.php/2012/02/06/the-super-bowl-xlvi-ad-winner-was-whichever-marketing-survey-you-decide-to-believe/ http://thebiglead.com/index.php/2012/02/06/the-super-bowl-xlvi-ad-winner-was-whichever-marketing-survey-you-decide-to-believe/#comments Mon, 06 Feb 2012 15:56:11 +0000 Barry Janoff http://thebiglead.com/?p=158091
True to form, Super Bowl XLVI commercials were loaded with dogs, chimps, celebrities and a bevy of catch phrases soon to be forgotten. Which ads scored highest on the surveys that were tracking them? That depends on which ad track you put your faith in.]]> http://thebiglead.com/index.php/2012/02/06/the-super-bowl-xlvi-ad-winner-was-whichever-marketing-survey-you-decide-to-believe/feed/ 14 http://thebiglead.com/index.php/2012/02/04/drew-brees-and-son-chase-what-matters-at-super-bowl-xlvi/ http://thebiglead.com/index.php/2012/02/04/drew-brees-and-son-chase-what-matters-at-super-bowl-xlvi/#comments Sat, 04 Feb 2012 17:17:56 +0000 Barry Janoff http://thebiglead.com/?p=157730
Drew Brees, MVP of Super Bowl XLIV, is back in the Big Game. Not as quarterback of the New Orleans Saints, but in a Super Bowl XLVI commercial with his son for Chase. The 30-second spot, "Football," supports the financial firm's QuickPay, which enables customers who register for the service the ability to send or receive money to and from checking accounts via e-mail or mobile phone.]]> http://thebiglead.com/index.php/2012/02/04/drew-brees-and-son-chase-what-matters-at-super-bowl-xlvi/feed/ 1 http://thebiglead.com/index.php/2012/02/03/metlife-is-in-toon-right-in-toon-with-super-bowl-ad-filled-with-animated-universe/ http://thebiglead.com/index.php/2012/02/03/metlife-is-in-toon-right-in-toon-with-super-bowl-ad-filled-with-animated-universe/#comments Fri, 03 Feb 2012 20:23:14 +0000 Barry Janoff http://thebiglead.com/?p=157524
MetLife has used the characters from the classic Peanuts comic strip in its marketing, with Snoopy and Charlie Brown as the leads, since 1985. Now, in what seems like an homage to the 1988 film, Who Framed Roger Rabbit, the insurer inhabits its new Super Bowl XLVI ad, "Everyone," with cartoon characters from across the universe who span several generations of viewers.]]> http://thebiglead.com/index.php/2012/02/03/metlife-is-in-toon-right-in-toon-with-super-bowl-ad-filled-with-animated-universe/feed/ 4 http://thebiglead.com/index.php/2012/02/03/got-milk-ad-catches-wide-receivers-hakeem-nicks-wes-welker-for-super-bowl-xlvi/ http://thebiglead.com/index.php/2012/02/03/got-milk-ad-catches-wide-receivers-hakeem-nicks-wes-welker-for-super-bowl-xlvi/#comments Fri, 03 Feb 2012 06:13:57 +0000 Barry Janoff http://thebiglead.com/?p=157400
With all the focus on quarterbacks Eli Manning of the New York Giants and Tom Brady of the New England Patriots, two other players in Super Bowl XLVI have already scored a national marketing campaign. Wide receivers Hakeem Nicks for the Giants and the Patriots Wes Welker appear in a print ad today for "Got [...]]]> http://thebiglead.com/index.php/2012/02/03/got-milk-ad-catches-wide-receivers-hakeem-nicks-wes-welker-for-super-bowl-xlvi/feed/ 0 http://thebiglead.com/index.php/2012/02/02/roundup-punxsutawney-phil-saw-his-shadow-frank-beamer-is-unhappy-with-a-reporter-david-beckhams-super-bowl-ad/ http://thebiglead.com/index.php/2012/02/02/roundup-punxsutawney-phil-saw-his-shadow-frank-beamer-is-unhappy-with-a-reporter-david-beckhams-super-bowl-ad/#comments Thu, 02 Feb 2012 13:00:25 +0000 Stephen Douglas (CRM!) http://thebiglead.com/?p=156622
Yes, someone was arrested for drunk driving a zamboni. Also, RIP Don Cornelius and RIP Angelo Dundee.]]> http://thebiglead.com/index.php/2012/02/02/roundup-punxsutawney-phil-saw-his-shadow-frank-beamer-is-unhappy-with-a-reporter-david-beckhams-super-bowl-ad/feed/ 309 http://thebiglead.com/index.php/2012/02/01/mean-joe-greene-redoes-his-classic-super-bowl-commercia-for-pampg-but-with-a-stinkin-twist/ http://thebiglead.com/index.php/2012/02/01/mean-joe-greene-redoes-his-classic-super-bowl-commercia-for-pampg-but-with-a-stinkin-twist/#comments Wed, 01 Feb 2012 17:12:09 +0000 Barry Janoff http://thebiglead.com/?p=156880
"Mean” Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steelers, stars for Procter & Gamble  in a Super Bowl redux of his classic Coca-Cola commercial, which is regarded as one of the best Big Game spots of all time. Instead of Coke, however, the product here is Downy’s Unstopables, which is used in [...]]]> http://thebiglead.com/index.php/2012/02/01/mean-joe-greene-redoes-his-classic-super-bowl-commercia-for-pampg-but-with-a-stinkin-twist/feed/ 6 http://thebiglead.com/index.php/2012/02/01/qampa-super-bowl-halftime-nhl-winter-classic-pga-tour-at-bridgestone-thats-how-they-roll/ http://thebiglead.com/index.php/2012/02/01/qampa-super-bowl-halftime-nhl-winter-classic-pga-tour-at-bridgestone-thats-how-they-roll/#comments Wed, 01 Feb 2012 15:28:06 +0000 Barry Janoff http://thebiglead.com/?p=156757
Big Lead Sports spoke with Phil Pacsi, vice president of consumer marketing for Bridgestone Americas Tire Operations, about the Super Bowl, NHL, Tiger Woods and the company's passion for sports.]]> http://thebiglead.com/index.php/2012/02/01/qampa-super-bowl-halftime-nhl-winter-classic-pga-tour-at-bridgestone-thats-how-they-roll/feed/ 0 http://thebiglead.com/index.php/2012/01/31/classic-super-bowl-commercials-are-in-the-game/ http://thebiglead.com/index.php/2012/01/31/classic-super-bowl-commercials-are-in-the-game/#comments Tue, 31 Jan 2012 18:21:31 +0000 Barry Janoff http://thebiglead.com/?p=156559
On Feb. 5, there will be more than 45 minutes worth of commercials – at $3.5 million for a 30-second spot – that will air during Super Bowl XLVI. Whether or not any will become Madison Avenue classics remains to be seen.]]> http://thebiglead.com/index.php/2012/01/31/classic-super-bowl-commercials-are-in-the-game/feed/ 0 http://thebiglead.com/index.php/2012/01/30/ad-vantage-nfl-nbc-3-5-million-mostly-ads-youll-see-during-super-bowl-xlvi/ http://thebiglead.com/index.php/2012/01/30/ad-vantage-nfl-nbc-3-5-million-mostly-ads-youll-see-during-super-bowl-xlvi/#comments Tue, 31 Jan 2012 03:16:11 +0000 Barry Janoff http://thebiglead.com/?p=156010
Companies are paying big bucks to have their commercials during Super Bowl XLVI. The payoff: A viewing audience that is expected to top 100 million.]]> http://thebiglead.com/index.php/2012/01/30/ad-vantage-nfl-nbc-3-5-million-mostly-ads-youll-see-during-super-bowl-xlvi/feed/ 6 http://thebiglead.com/index.php/2012/01/29/qampa-lexus-looks-for-a-passing-lane-on-a-crowded-super-bowl-xlvi-highway/ http://thebiglead.com/index.php/2012/01/29/qampa-lexus-looks-for-a-passing-lane-on-a-crowded-super-bowl-xlvi-highway/#comments Mon, 30 Jan 2012 04:56:00 +0000 Barry Janoff http://thebiglead.com/?p=155851
Big Lead Sports spoke with Brian Smith, Lexus vp-marketing, about the challenges and rewards of being a rookie advertiser on a Super Bowl stage with an audience that should approach 100 million.]]> http://thebiglead.com/index.php/2012/01/29/qampa-lexus-looks-for-a-passing-lane-on-a-crowded-super-bowl-xlvi-highway/feed/ 0 http://thebiglead.com/index.php/2012/01/25/survey-doritos-hyundai-cars-com-super-bowl-xlvi-ad-winners-bud-teleflora-dannon-not-so-good/ http://thebiglead.com/index.php/2012/01/25/survey-doritos-hyundai-cars-com-super-bowl-xlvi-ad-winners-bud-teleflora-dannon-not-so-good/#comments Wed, 25 Jan 2012 14:41:45 +0000 Barry Janoff http://thebiglead.com/?p=154715
According to Brand Keys' 10th annual Super Bowl Engagement Survey, only half of this year’s Super Bowl XLIV’s advertisers "will get real returns on their sizable investments," which were upward of $3.5 million for a 30-second spot.]]> http://thebiglead.com/index.php/2012/01/25/survey-doritos-hyundai-cars-com-super-bowl-xlvi-ad-winners-bud-teleflora-dannon-not-so-good/feed/ 2 http://thebiglead.com/index.php/2012/01/22/papa-johns-bringing-peyton-manning-to-super-bowl-xlvi-to-join-brother-eli/ http://thebiglead.com/index.php/2012/01/22/papa-johns-bringing-peyton-manning-to-super-bowl-xlvi-to-join-brother-eli/#comments Mon, 23 Jan 2012 04:45:09 +0000 Barry Janoff http://thebiglead.com/?p=154095
Peyton Manning, quarterback of the Indianapolis Colts who missed the entire season due to surgery on his neck, and former Pittsburgh Steelers' running back Jerome Bettis star in a commercial for Papa John's which supports the pizza company's "Call the Coin Toss" campaign.]]> http://thebiglead.com/index.php/2012/01/22/papa-johns-bringing-peyton-manning-to-super-bowl-xlvi-to-join-brother-eli/feed/ 1 http://thebiglead.com/index.php/2012/01/22/super-bowl-marketing-by-the-numbers-companies-seek-roi-with-1-7b-spend/ http://thebiglead.com/index.php/2012/01/22/super-bowl-marketing-by-the-numbers-companies-seek-roi-with-1-7b-spend/#comments Sun, 22 Jan 2012 15:25:22 +0000 Barry Janoff http://thebiglead.com/?p=153917
Over the past ten years, more than 125 companies generated $1.72 billion in network ad sales during Super Bowl broadcasts, according to a study from marketing and research firm Kantar Media, NY. The report, which covers Super Bowl XXXVI (2002) through Super Bowl XLV (2011), shows that the "volume of commercial time in the game has been edging upward even as the price of advertising has become more expensive."]]> http://thebiglead.com/index.php/2012/01/22/super-bowl-marketing-by-the-numbers-companies-seek-roi-with-1-7b-spend/feed/ 0 http://thebiglead.com/index.php/2012/01/20/go-daddy-almost-nearly-sort-of-kinda-reveals-all-about-its-super-bowl-xlvi-commercial/ http://thebiglead.com/index.php/2012/01/20/go-daddy-almost-nearly-sort-of-kinda-reveals-all-about-its-super-bowl-xlvi-commercial/#comments Sat, 21 Jan 2012 04:04:22 +0000 Barry Janoff http://thebiglead.com/?p=153666
Go Daddy/auto racing star Danica Patrick and TV workout guru Jillian Michaels reprise their Girl Buddy routine in one of two spots that the domain name registration company apparently plans to air during Super Bowl XLVI.]]> http://thebiglead.com/index.php/2012/01/20/go-daddy-almost-nearly-sort-of-kinda-reveals-all-about-its-super-bowl-xlvi-commercial/feed/ 0 http://thebiglead.com/index.php/2012/01/20/etrade-talking-baby-returning-to-super-bowl-crib/ http://thebiglead.com/index.php/2012/01/20/etrade-talking-baby-returning-to-super-bowl-crib/#comments Fri, 20 Jan 2012 16:33:15 +0000 Barry Janoff http://thebiglead.com/?p=153408
E*Trade Financial said today it would return to the Super Bowl with a new ad featuring its "Talking Baby." The commercial on NBC during Super Bowl XLVI on Feb. 5 will be one of a series of new ads planned for 2012, including a Talking Baby spot to debut during the AFC and NFC conference [...]]]> http://thebiglead.com/index.php/2012/01/20/etrade-talking-baby-returning-to-super-bowl-crib/feed/ 1 http://thebiglead.com/index.php/2012/01/19/kellogg-tomlinson-tackle-big-game-dont-call-it-super-bowl-marketing/ http://thebiglead.com/index.php/2012/01/19/kellogg-tomlinson-tackle-big-game-dont-call-it-super-bowl-marketing/#comments Thu, 19 Jan 2012 17:35:22 +0000 Barry Janoff http://thebiglead.com/?p=153092
Kellogg is not an official marketing partner of the NFL, and as such cannot use league trademarks or logos or even mention Super Bowl in marketing. So the cereal and snack giant has run an option play and done an end-around by signing LaDanian Tomlinson of the New York Jets to lead a campaign targeting the "Big Game."]]> http://thebiglead.com/index.php/2012/01/19/kellogg-tomlinson-tackle-big-game-dont-call-it-super-bowl-marketing/feed/ 0 http://thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/ http://thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/#comments Wed, 18 Jan 2012 16:30:56 +0000 BigLeadSports http://thebiglead.com/?p=152770
Viewers may not complain much while watching Kia’s 60-second commercial on NBC during Super Bowl XLVI – and some may even wish for a longer ad – which features super-model Adriana Lima in a barely-there bikini, MMA warrior Chuck Liddell and classic head-bangers Mötley Crüe turning the amps up to 11.]]> http://thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/feed/ 0 http://thebiglead.com/index.php/2012/01/17/lexus-adds-to-auto-category-traffic-jam-at-super-bowl-xlvi/ http://thebiglead.com/index.php/2012/01/17/lexus-adds-to-auto-category-traffic-jam-at-super-bowl-xlvi/#comments Wed, 18 Jan 2012 02:15:18 +0000 Barry Janoff http://thebiglead.com/?p=152654
Last year, Super Bowl XLV featured more than a dozen commercials on Fox from automakers and car-related companies, which analysts said was the most in Super Bowl broadcast history. The on-air traffic during Super Bowl XLVI will only be slightly less heavy, as Toyota brand Lexus said it would air join the NBC roster with a 30-second spot during the first half of the game. The media buy, Lexus' first during a Super Bowl, supports the 2013 Lexus GS.]]> http://thebiglead.com/index.php/2012/01/17/lexus-adds-to-auto-category-traffic-jam-at-super-bowl-xlvi/feed/ 0