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Super Bowl Ads Archives

‘Mean’ Joe Greene Redoes His Classic Super Bowl Commercial For P&G, But With A Stinkin’ Twist

Posted February 1, 2012, 12:12 pm by Barry Janoff (6 Comments)

“Mean” Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steelers, stars for Procter & Gamble in a Super Bowl redux of his classic Coca-Cola commercial, which is regarded as one of the best Big Game spots of all time. Instead of Coke, however, the product here is Downy’s Unstopables, which is used in [...]

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Q&A: Super Bowl Halftime, NHL Winter Classic, PGA Tour – At Bridgestone, That’s How They Roll

Posted February 1, 2012, 10:28 am by Barry Janoff (No Comments)

Big Lead Sports spoke with Phil Pacsi, vice president of consumer marketing for Bridgestone Americas Tire Operations, about the Super Bowl, NHL, Tiger Woods and the company’s passion for sports.

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Classic Super Bowl Commercials Are In The Game

Posted January 31, 2012, 1:21 pm by Barry Janoff (No Comments)

On Feb. 5, there will be more than 45 minutes worth of commercials – at $3.5 million for a 30-second spot – that will air during Super Bowl XLVI. Whether or not any will become Madison Avenue classics remains to be seen.

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Ad-Vantage NFL, NBC: $3.5 Million (Mostly) Ads You’ll See During Super Bowl XLVI

Posted January 30, 2012, 10:16 pm by Barry Janoff (6 Comments)

Companies are paying big bucks to have their commercials during Super Bowl XLVI. The payoff: A viewing audience that is expected to top 100 million.

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Q&A: Lexus Looks For A Passing Lane On A Crowded Super Bowl XLVI Highway

Posted January 29, 2012, 11:56 pm by Barry Janoff (No Comments)

Big Lead Sports spoke with Brian Smith, Lexus vp-marketing, about the challenges and rewards of being a rookie advertiser on a Super Bowl stage with an audience that should approach 100 million.

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Survey: Doritos, Hyundai, Cars.com Super Bowl XLVI Ad Winners; Bud, Teleflora, Dannon Not So Good

Posted January 25, 2012, 9:41 am by Barry Janoff (2 Comments)

According to Brand Keys’ 10th annual Super Bowl Engagement Survey, only half of this year’s Super Bowl XLIV’s advertisers “will get real returns on their sizable investments,” which were upward of $3.5 million for a 30-second spot.

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Papa John’s Bringing Peyton Manning To Super Bowl XLVI To Join Brother Eli

Posted January 22, 2012, 11:45 pm by Barry Janoff (1 Comment)

Peyton Manning, quarterback of the Indianapolis Colts who missed the entire season due to surgery on his neck, and former Pittsburgh Steelers’ running back Jerome Bettis star in a commercial for Papa John’s which supports the pizza company’s “Call the Coin Toss” campaign.

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