The NFL came out of Super Bowl XLVI with positive reactions to host city Indianapolis and host venue Lucas Oil Stadium, so much so that Commissioner Roger Goodell strongly implied that the league would return. But as the NFL sets its sites on an historic Super Bowl L in 2016 and Big Games beyond, which cities may or may not have the upper hand? Read the rest of this entry »

With a glut of more than 30 car commercials filling the advertising air time during Super Bowl XLVI, it was easy to see why each automaker went to extremes to stand out from the madding crowd. But did the presence of Clint Eastwood, Darth Vader, Jerry Seinfeld, Jay Leno, Matthew Broderick and a bevy of animals translate into consumer response?

Yes . . . and no, according to online auto marketplace AutoTrader.com. Read the rest of this entry »

Super Bowl XLVI was loaded with great plays and a great finish by Eli Manning and the New York Giants to defeat the New England Patriots.

True to form, Super Bowl XLVI commercials were loaded with dogs, chimps, celebrities and a bevy of catch phrases soon to be forgotten. Which ads scored highest on the surveys that were tracking them? That depends on which ad tracker you put your faith in. Read the rest of this entry »

Drew Brees, MVP of Super Bowl XLIV, is back in the Big Game. Not as quarterback of the New Orleans Saints, but in a Super Bowl XLVI commercial with his son for Chase.

The 30-second spot, “Football,” supports the financial firm’s QuickPay, which enables customers who register for the service the ability to send or receive money to and from checking accounts via e-mail or mobile phone. Read the rest of this entry »

MetLife has used the characters from the classic Peanuts comic strip in its marketing, with Snoopy and Charlie Brown as the leads, since 1985.

Now, in what seems like an homage to the 1988 film, Who Framed Roger Rabbit, the insurer inhabits its new Super Bowl XLVI ad, “Everyone,” with cartoon characters from across the universe who span several generations of viewers (and, as in Roger Rabbit, numerous movie studios that had to give MetLife rights to their respective characters). Read the rest of this entry »

With all the focus on quarterbacks Eli Manning of the New York Giants and Tom Brady of the New England Patriots, two other players in Super Bowl XLVI have already scored a national marketing campaign.

Wide receivers Hakeem Nicks for the Giants and the Patriots Wes Welker appear in a print ad today for “Got Milk?” The iconic campaign that puts milk mustaches on celebrities and athletes has become a mainstay of Super Bowl marketing. Read the rest of this entry »

At least that’s what Nick Lowe sang in his 1976 song, “So It Goes.”

“Security is so tight tonight,
“Oh, they are ready for a tussle.
“Better keep your backstage passes,
“Cause the promoter has the muscle.”

With Super Bowl XLVI just days away, the NFL is keeping things tight with regard to security and the protection of fans and players at the game.

According to the league and national and local enforcement agencies, security at Lucas Oil Stadium will be “unprecedented” and screening processes for entering the venue “significantly heightened for the Super Bowl.” Read the rest of this entry »