“Mean” Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steelers, stars for Procter & Gamble  in a Super Bowl redux of his classic Coca-Cola commercial, which is regarded as one of the best Big Game spots of all time.

Instead of Coke, however, the product here is Downy’s Unstopables, which is used in washing to provide long-lasting freshness. The commercial also stars comedian Amy Sedaris. Read the rest of this entry »

Super Bowl XLVI is being played in Indianapolis, but the NFL took I-64 North from Nashville to get there.

Bridgestone Americas, headquartered in the Tennessee capital city, will be title sponsor of the Super Bowl XLVI Halftime Show, will air two commercials during the broadcast on NBC and will have significant presence at the NFL Experience, the interactive destination for fans. Read the rest of this entry »

In 2006, Lucas Oil signed a deal for naming rights to the new stadium in Indianapolis that beginning in 2008 would be home to the NFL’s Colts. The deal was for $122 million for 20 years, about $6.1 million a year.

Lucas Oil is getting its money’s worth. Read the rest of this entry »

Companies are paying big bucks to have their commercials during Super Bowl XLVI. The payoff: A viewing audience that is expected to top 100 million. For viewers, you get to see Jerry Seinfeld, Jay Leno, Regis Philbin, Donald Trump, Elton John, models, dogs, kids – and a couch made of young women wearing only purple bikinis – in more than 45 minutes worth of ads. Hold on – it’s going to be a bumpy ride. Read the rest of this entry »

The Cross Bronx Expressway in New York and  I-93 in Boston are notorious for their traffic jams. But they have nothing on the pile-up of more than a dozen car-related commercials that aired last year during Super Bowl XLV and the traffic-jam of auto-category ads that will appear during Super Bowl XLVI. Read the rest of this entry »

On Feb. 5, when the New York Giants and New England Patriots take the field at Lucas Oil Stadium, there will be more than a strategic games of X’s and O’s on the line.

The Super Bowl, as history has shown, is also about endorsement deals and which player shines the most under the brightest of spotlights. Read the rest of this entry »

When it comes to the Super Bowl, everyone has an opinion on the game and, it seems, everyone and their uncles and aunts have an opinion on the commercials that will run during the game.

One of the opinions to which marketers pay heed is from research and consulting firm Brand Keys, which has been sharing its educated views on Super Bowl advertising for about a decade. Read the rest of this entry »