The Big Lead is a premiere online magazine covering sports and the media, and occasionally blending in entertainment when we see fit. Generating more than 2 million page views per month, The Big Lead has become mandatory reading for sports fans and sports writers everywhere.

Sports Illustrated profiled The Big Lead on March 13, 2008, and the Chicago Sun-Times highlighted The Big Lead as one of the best sports blogs on the internet on March 23, 2008. In May of 2009, ESPN the Magazine highlighted The Big Lead as a job in sports.

In 2006 and 2007, Sports Illustrated named The Big Lead one of the best non-corporate sports websites. In April of 2007, a national ESPN radio host ordered his listeners to ‘attack’ the Big Lead for no discernable reason. The story was picked up by National Public Radio (NPR). The Big Lead has garnered multiple mentions in USA Today, the New York Post, and the Baltimore Sun, and has also been mentioned in the New York Times, the Minneapolis Star Tribune, and the Chicago Tribune, among other publications.

“Runner-up, best non-corporate sports website of the year.”
- Sports Illustrated, Dec 2007

“The Big Lead loves to have fun at the expense of athletes and the mainstream media.€
- Rocky Mountain News, June 11, 2007

“A summary of the day’s biggest sports news, including commentary, wisecracks and photos of scantily clad celebrities.€
- Palm Beach Post, July 20, 2007

“Honorable mention: Sports non-corporate website of the year, 2006.€
- Sports Illustrated

“[Has] had the same influence on the sports world that the Drudge Report has had on politics.€
- Slate, August 23, 2007

“A sports blog that is sometimes unmercifully critical of ESPN.€
- ESPN.com April 8, 2007

DEMOGRAPHICS
(source: Internal Survey Data)

Age
Under 18 4%
19-25 28%
26-34 45%
35-44 20%
45+ 3%

Gender
Male 90%
Female 10%

Education
High School Education 1%
College Education 84%
Post-Graduate Degree 15%