Why is ESPN Ignoring the Reggie Bush Book? (Update)

So we found it strange that the book was completely ignored by ESPN until 4:27 am today … when it buried the story on the rail of the college football page, a convenient spot now that the season is over and nobody’s going there. How is this not front page news? We can all agree on one thing – if ESPN wants to make something a story, it can. And when it wants a story to disappear, it has that power, too. [UPDATE: A reader writes in: “David Cornwell is Bush’s attorney. And unbelievably, Cornwell is a legal consultant for ESPN!] Anyone find it odd that when we ran a search for “Tarnished Heisman” on the ESPN home page, it revealed a mere three hits? According to that search, none of ESPN’s columnists have touched the story.

When we posted about the book Wednesday, we admitted to not caring about athletes getting money (players from sports that generate revenue deserve it), but getting your Heisman Trophy yanked (and maybe a National title, too) is definitely news. Does anyone else think something could be afoot? We just looked at the segments PTI and ATH ran Thursday, and it appears as if the book was not discussed (thought it may have been earlier in the week). How much power does Reggie Bush’s agent have? Or does USC have enough clout to steer ESPN away from the story?