MusclePharm Signs On With UFC To Get Primetime Exposure
By BigLeadSports
Financial terms of the two-year pact were not disclosed.
As the Official Nutritional Supplement Provider for the Mixed Martial Arts organization, MusclePharm said the deal would help it to build its reached within the “coveted 18-to-34 male ratings demographics.”
MusclePharm said it “has previously and continues to be a top sponsor” for such UFC participants Anderson Silva, Quinton “Rampage” Jackson, Clay Guida and Rashad Evans.”
The new deal would greatly expand MusclePharm’s role in time for UFC’s network TV debut on Fox, scheduled for Nov. 11.
Among other elements, the alliance will now feature exclusive in-ring placement, with the MusclePharm logo “on the Octagon mat and bumpers up to 10 times per year during UFC live events;” media activation and an exclusive MusclePharm nutritional section at the UFC home Web page; and access and visibility on the UFC’s Facebook and Twitter pages.
“The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”
UFC’s Fox debut is scheduled to be headlined by the heavyweight championship fight between Cain Velasquez and Junior Dos Santos.