Goodyear Renews Deal To Burn Rubber With Nascar’s Top Series

Financial terms of the pact, which runs through the 2017 season, were not disclosed.

The agreement, which extends through the 2017 season, renews Goodyear as the “exclusive tire supplier” of Nascar’s Sprint Cup Series, the Nascar Nationwide Series and the Nascar Camping World Truck Series.

Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997, including the previous incarnations of the Sprint Cup as the Winston Cup and Nextel Cup Series. The company has been supplying tires to Nascar since the 1950s.

“This extension is the continuation of a relationship between experts,” said Pierre Jambon, vice president of Goodyear’s off-highway business, said in a statement. “Nascar is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance.

“Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans,” he continued. “We are proud to continue to be an integral part of Nascar.”

According to Jim O’Connell, Nascar’s chief sales officer, “Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams.  Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”