Kellogg’s Unveils Olympic Sponsorship Plans For 2012 Games

Team Kellogg’s includes Juan Agudelo (soccer), Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Rebecca Soni (swimming), Casey Tibbs (Paralympic track and field) and Kerri Walsh (beach volleyball, pictured).

Kellogg said that its 2012 sponsorship efforts would be the “most extensive Team USA Olympic-focused marketing campaign in the history of the company’s decades-long relationship with the USOC.”

Team Kellogg’s athletes will be featured in TV, print and online advertising, as well as on a variety of Kellogg’s product packaging and POP in retail locations.

Internet includes a dedicated site at Facebook where people can learn about each athlete and follow their journeys.

This past April, Kellogg’s signed a new sponsorship deal with the USOC through 2016 after ending its USOC alliance following the 2008 Beijing Olympics. Except for that period, Kellogg has been an official Olympics partner since 1976.

Kellogg said it chose to partner with these athletes “because they are proof that a great start to every day is a critical component to success. As part of the company’s U.S. Olympic and Paralympic Team sponsorship, Team Kellogg’s athletes will share their personal nutritional habits and their favorite breakfast routines.”

“We are proud to partner with U.S. athletes who believe – as we do – that the power of breakfast is crucial to a great start,” Brad Davidson, president of Kellogg North America, said in a statement. “Team Kellogg’s is an amazing group of athletes who remind fans everywhere that each day is filled with the potential to achieve your goals, both big and small, when you start it off right.”